Marketo Pricing 2026
Complete pricing guide with plans, and cost analysis
Marketo uses custom pricing — contact their sales team for a quote.
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All Marketo Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Growth | Contact Sales | Contact Sales | Small to mid-sized marketing teams starting with automation |
| What's included at Growth Best for: Small to mid-sized marketing teams starting with automation
| |||
| Select | Contact Sales | Contact Sales | Growing organizations with complex multi-channel needs |
| What's included at Select Best for: Growing organizations with complex multi-channel needs
| |||
| Prime | Contact Sales | Contact Sales | Large enterprises requiring deep personalization and analytics |
| What's included at Prime Best for: Large enterprises requiring deep personalization and analytics
| |||
| Ultimate | Contact Sales | Contact Sales | Enterprise organizations needing maximum capability and support |
| What's included at Ultimate Best for: Enterprise organizations needing maximum capability and support
| |||
View all features by plan (compare side-by-side)
Growth
- Email marketing automation
- Lead management and scoring
- Basic workflow automation
- Database-size-based pricing
Select
- Advanced automation workflows
- Account-based marketing
- Predictive content
- A/B testing
Prime
- AI-powered personalization
- Advanced analytics and attribution
- Account profiling
- Priority support
Ultimate
- Full Adobe Experience Cloud integration
- Custom SLA
- Premium support
- Dedicated success team
Marketo uses custom pricing as of June 2026 with 4 plans available. Contact Marketo directly for a personalized quote. The median contract is $875/year based on 55 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Marketo offers 4 pricing tiers: Growth, Select, Prime, Ultimate. The Select plan is growing organizations with complex multi-channel needs.
Compared to other marketing automation software, Marketo is positioned at the budget-friendly price point.
- Median contract: $875/yr from 55 purchases 0
- Contracts auto-renew
How much does Marketo cost?
Marketo Pricing Overview
Marketo uses custom pricing — contact their sales team for a quote. The Growth plan requires contacting sales for a custom quote and is designed for small to mid-sized marketing teams starting with automation. The Select plan requires contacting sales for a custom quote and is designed for growing organizations with complex multi-channel needs. The Prime plan requires contacting sales for a custom quote and is designed for large enterprises requiring deep personalization and analytics. The Ultimate plan requires contacting sales for a custom quote and is designed for enterprise organizations needing maximum capability and support.
Marketo contracts auto-renew, with a 1 year minimum commitment.
The median Marketo customer pays $875/year based on 55 verified purchases.
This pricing was last verified in June 9, 2026 from 1 independent source.
Adobe Marketo Engage does not publish public pricing. All plans — Growth, Select, Prime, and Ultimate — are sold through Adobe's sales team and quoted individually based on your database size, feature requirements, and contract terms.
Pricing is structured around contact database size rather than seats, so costs scale with the number of records in your marketing database. Contracts are typically annual. Third-party sources suggest entry-level configurations start in the hundreds of dollars per month, but figures vary widely by deal.
Organizations considering Marketo should expect a sales-led evaluation process and should budget for professional services in addition to the subscription fee, as implementation typically requires technical setup work.
How Marketo Pricing Compares
Compare Marketo pricing against top alternatives in Marketing Automation.
Compare Marketo vs Alternatives
Before committing to Marketo, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Marketo
The median Marketo buyer pays $875/year based on 55 verified purchase transactions.
How Marketo Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Marketo | Custom | Custom |
| ActiveCampaign | $15/month | $145/month |
| Birch | $49/month | $1799/month |
| Blaze AI | $79/user/month | $5999/user/month |
| Brevo | $9/month | $499/month |
| ConvertKit | Free | $189/month |
Detailed pricing comparisons:
Marketo Contract Terms
Marketo contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Marketo Pricing
Marketo contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Use HubSpot's transparent pricing as leverage. Adobe/Marketo will compete aggressively to beat HubSpot's price, especially for mid-market deals. Get HubSpot quotes first, then use them in negotiations.
Reddit discussion from 2024 where user noted Adobe trying to buy market share and beating HubSpot pricing by ~15%Request custom database size thresholds rather than accepting standard tiers. Marketo has significant pricing jumps between tiers, so negotiate for higher contact limits at lower tier pricing.
Reddit discussions noting Marketo scales with contacts and has 'much bigger jumps in pricing' between tiersRather than paying $40K+ upfront for implementation, negotiate to spread setup costs across the subscription term or get them waived entirely for multi-year commitments.
Reddit mention of typical $40K setup fees for Marketo with Salesforce integrationMarketo Pricing FAQ
01 How much does Marketo cost?
Adobe Marketo Engage does not publish list prices. All plans are custom-quoted through Adobe's sales team. Pricing is based primarily on your contact database size and the specific plan tier. You need to contact sales for an accurate quote for your situation.
02 Does Marketo have a free plan or free trial?
No. Marketo does not offer a free plan or a self-serve free trial. It is an enterprise platform sold exclusively through Adobe's sales process.
03 What are the Marketo plan tiers?
Marketo Engage offers four tiers: Growth, Select, Prime, and Ultimate. All tiers are custom-priced through sales. The tiers differ in automation depth, analytics capabilities, account-based marketing features, and support levels.
04 How is Marketo pricing structured?
Marketo prices primarily based on the size of your contact database rather than the number of users. Costs increase as your database grows. Contracts are typically annual commitments.
05 What additional costs should I expect beyond the subscription?
Beyond the subscription, most organizations budget for professional services to handle initial setup and integrations (particularly with CRM systems like Salesforce), as well as ongoing marketing operations staffing. These are significant real-world costs that are separate from the license fee.
06 How does Marketo compare to HubSpot on price?
HubSpot publishes its pricing publicly and has lower entry points with a free tier. Marketo is quote-only and generally positioned at the mid-market to enterprise level. For a direct comparison, you would need to get a Marketo quote for your specific database size and requirements.
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