Marketo vs Kartra
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Kartra ranges from $52–$549/month. Kartra is typically 91% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Kartra |
|---|---|---|
| Growth | $895 /month | $59 /month |
| Select | $2.1K /month | $119 /month |
| Prime | $4.1K /month | $229 /month |
| Ultimate | Custom | $549 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Contract Terms
| Term | Marketo | Kartra |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | — |
| Minimum commitment | 1 year | — |