Kit (formerly ConvertKit) vs Marketo

Name: Marketo
Brand: Marketo

Marketing Automation pricing comparison · 2026

Kit (formerly ConvertKit) has a free plan, then $39–$79/mo, while Marketo is quote-based. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit

See pricing on each vendor's site

Above-the-fold path — each link opens the vendor's pricing page in a new tab.

Visit Kit pricing

Free plan limits → Discount programs →

Affiliate partner — does not affect ranking.

Visit Marketo pricing

Discount programs →

Compare

2 products · Marketing Automation

Side-by-side · live

Kit (formerly ConvertKit)

Kit (formerly ConvertKit) has a free plan for up to 10,000 subscribers.

verified 13d ago

$875 $1.2K

View pricing →

Marketo

Adobe Marketo Engage does not publish public pricing.

verified 5mo ago

$875 $1.2K

View pricing →

Recorded annual contract medians

Marketo median is $289 less than Kit · different customer contracts; not a quote

Cheapest $875

Spread 25%

Estimated license cost

at 25 seats

List price × seats. Click a tier below to lock it.

Pro

$948/yr

year 1 license · flat plan price

Custom pricing

Custom

all tiers are quote-only

What buyers actually pay

median, annual

Vendr deal-flow data. The real benchmark, not list price.

Median annual

$1.2K/yr

Vendr · n=142

↓ Lowest median

Median annual

$875/yr

Vendr · n=55

REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from

Vendr · TrustRadius · Reddit · BBB · official docs

Sources 18 sourced facts

12 hidden-cost · 3 contract · Vendr median · 2 review platforms

Last verified 1w ago

Confidence Medium confidence

Sources 5 sourced facts

3 hidden-cost · 1 contract · Vendr median

Last verified 4mo ago

Confidence Limited confidence

REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder

Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.

REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker

Severity-ranked, sourced

5 documented

Subscriber-Count Scaling Costs

$119-$300

3 sources
No Automatic Plan Downgrade

$20-$40/month

2 sources
Mid-Contract Price Increases

50-200% of license costs

2 sources
No Refund Policy

$99-$240/year

2 sources
Automation Requires Paid Plan Upgrade

$39/month

1 source

3 documented

Paid Add-ons

1 source
Integration Sprawl

1 source
Advanced Analytics and AI Features

1 source

REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Kit

Marketo

Auto-renewal

Yes

Cancellation

30 days from charge date (applied inconsistently per user reports)

—

Commitment

✓ Monthly or annual

1 year

Price escalation

Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice

—

Can downgrade

—

REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews

TrustRadius · Trustpilot · G2

TrustRadius

8.6out of 5 (6)

Trustpilot

1.3out of 5 (21)

Best for

New creators building their first email list

Watch out

Poor and unresponsive customer support with no phone option

No public ratings yet

Best for

Small to mid-sized marketing teams starting with automation

Watch out

Expensive pricing compared to alternatives

Decide

Get a quote from each vendor

Each link opens the vendor's pricing page in a new tab.

Visit Kit pricing

Free plan limits → Discount programs →

Affiliate partner — does not affect ranking.

Visit Marketo pricing

Discount programs →

License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.

Marketing Automation