Marketo vs Outgrow
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Outgrow ranges from $0–$720/month. Outgrow is typically 96% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Outgrow |
|---|---|---|
| Growth | $895 /month | Free /per month |
| Select | $2.1K /month | $22 /per month |
| Prime | $4.1K /month | $45 /per month |
| Ultimate | Custom | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0
Contract Terms
| Term | Marketo | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | No notification provided |
| Minimum commitment | 1 year | Not specified in sources |
| Price escalation | — | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |