Marketo vs Birch
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Birch ranges from $49–$1799/month. Birch is typically 76% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Birch both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Birch |
|---|---|---|
| Growth | $895 /month | $49 / |
| Select | $2.1K /month | $99 / |
| Prime | $4.1K /month | $249 / |
| Ultimate | Custom | $499 / |
| Pro ($150K spend) | — | $799 / |
| Pro ($300K spend) | — | $1.3K / |
| Pro ($500K spend) | — | $1.8K / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Contract Terms
| Term | Marketo | Birch |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Immediate cancellation allowed but no refunds on annual plans |
| Minimum commitment | 1 year | Month-to-month for monthly plans, 1 year for annual plans |