Pardot vs Marketo
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Marketo ranges from $895–$4095/month. Marketo is typically 24% more affordable, though your actual cost depends on tier and team size.
VS
Pardot and Marketo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Marketo |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $895 /month |
| Plus | $2.8K /month (up to 10k contacts) | $2.1K /month |
| Advanced | $4K /month (up to 10k contacts) | $4.1K /month |
| Premium | $15K /month (up to 75k contacts) | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | Pardot | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days before renewal | — |
| Minimum commitment | 1 year | 1 year |
| Price escalation | Standard renewal increases apply; users report difficulty canceling or modifying contracts | — |
| Can downgrade | No | — |