HubSpot CRM vs Marketo
CRM pricing comparison · 2026
HubSpot CRM pricing ranges from $0–$150/user/month, while Marketo ranges from $895–$4095/month. HubSpot CRM is typically 97% more affordable, though your actual cost depends on tier and team size.
VS
Plan-by-Plan Pricing
| Plan | HubSpot CRM | Marketo |
|---|---|---|
| Free | Free /user/month | $895 /month |
| Starter | $20 /seat/month | $2.1K /month |
| Professional | $100 /seat/month | $4.1K /month |
| Enterprise | $150 /seat/month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Market Intelligence
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | HubSpot CRM | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must provide notice before annual renewal; difficult to cancel mid-contract | — |
| Minimum commitment | 1 year | 1 year |
| Can downgrade | No | — |