HubSpot CRM vs Marketo
CRM pricing comparison · 2026
HubSpot CRM pricing ranges from $0–$150/user/month, while Marketo uses custom pricing. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
HubSpot CRM
HubSpot CRM pricing ranges from free to $150 per seat per month as of March 2026.
verified 5w ago
$875
$26K
Marketo
Adobe Marketo Engage does not publish public pricing.
verified 1d ago
$875
$26K
Verdict · Vendr median · year 1
Marketo
saves
$25K
vs
HubSpot
· 25 seats
Cheapest
$875
Spread
97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $100/seat
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$26K/yr
Vendr · n=804
avg 18% negotiated
↓ Lowest median
Median annual
$875/yr
Vendr · n=55
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified
1mo ago
Confidence
High confidence
Sources
2 sourced facts
1 contract · Vendr median
Last verified
1d ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
HubSpot
Marketo
Auto-renewal
Yes
Yes
Cancellation
Must provide notice before annual renewal; difficult to cancel mid-contract
—
Commitment
1 year
1 year
Price escalation
—
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | HubSpot CRM | Marketo |
|---|---|---|
| Free | Free /user/month | Custom |
| Starter | $20 /seat/month | Custom |
| Professional | $100 /seat/month | Custom |
| Enterprise | $150 /seat/month | Custom |
Market Intelligence
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | HubSpot CRM | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must provide notice before annual renewal; difficult to cancel mid-contract | — |
| Minimum commitment | 1 year | 1 year |
| Can downgrade | No | — |