Drift vs Marketo
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Marketo ranges from $895–$4095/month. Marketo is typically 44% more affordable, though your actual cost depends on tier and team size.
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Drift and Marketo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Marketo |
|---|---|---|
| Premium | $2.5K /month | $895 /month |
| Advanced | Free | $2.1K /month |
| Enterprise | Free | $4.1K /month |
| Ultimate | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals