Marketo vs Klaviyo
Marketing Automation pricing comparison · 2026
Marketo uses custom pricing, while Klaviyo ranges from $0–$150/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Marketo and Klaviyo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Klaviyo |
|---|---|---|
| Growth | Custom | Free /month |
| Select | Custom | $20 /month |
| Prime | Custom | $35 /month |
| Ultimate | Custom | Custom |
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Contract Terms
| Term | Marketo | Klaviyo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Can be cancelled anytime based on monthly billing |
| Minimum commitment | 1 year | Month-to-month with no long-term contract required |
| Price escalation | — | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. |
| Can downgrade | — | Yes |