Marketo vs Klaviyo
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Klaviyo ranges from $0–$150/month. Klaviyo is typically 98% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Klaviyo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Klaviyo |
|---|---|---|
| Growth | $895 /month | Free /month |
| Select | $2.1K /month | $20 /month |
| Prime | $4.1K /month | $35 /month |
| Ultimate | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Contract Terms
| Term | Marketo | Klaviyo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Can be cancelled anytime based on monthly billing |
| Minimum commitment | 1 year | Month-to-month with no long-term contract required |
| Price escalation | — | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. |
| Can downgrade | — | Yes |