Marketo vs Instapage
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Instapage ranges from $79–$299/month. Instapage is typically 92% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Instapage |
|---|---|---|
| Growth | $895 /month | $99 /per month |
| Select | $2.1K /month | $199 /per month |
| Prime | $4.1K /month | $299 /per month |
| Ultimate | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0
Contract Terms
| Term | Marketo | Instapage |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Cancel before trial ends to avoid charges |
| Minimum commitment | 1 year | Monthly or annual billing available |
| Price escalation | — | Historical pattern of 10-20% annual price increases with plan restructuring every 1-2 years |