ActiveCampaign vs Marketo
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Marketo ranges from $895–$4095/month. ActiveCampaign is typically 96% more affordable, though your actual cost depends on tier and team size.
VS
ActiveCampaign and Marketo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Marketo |
|---|---|---|
| Starter | $15 /month | $895 /month |
| Plus | $49 /month | $2.1K /month |
| Pro | $79 /month | $4.1K /month |
| Enterprise | $145 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | ActiveCampaign | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | 1 year |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | — |