ActiveCampaign vs Marketo
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Marketo uses custom pricing. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
ActiveCampaign and Marketo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Marketo |
|---|---|---|
| Starter | $15 /month | Custom |
| Plus | $49 /month | Custom |
| Pro | $79 /month | Custom |
| Enterprise | $145 /month | Custom |
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | ActiveCampaign | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | 1 year |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | — |