ActiveCampaign Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
ActiveCampaign costs $15/month for Starter. Plans range from $15 to $145/month.
ActiveCampaign costs $15 to $145 per month as of May 2026, with 4 plans available. Plans: Starter at $15/month, Plus at $49/month, Pro at $79/month, and Enterprise at $145/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Start ActiveCampaign Free Trial — 14 DaysUse the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
ActiveCampaign offers 4 pricing tiers: Starter, Plus, Pro, Enterprise. Paid plans include Starter at $15/month, Plus at $49/month, Pro at $79/month. The Plus plan is growing businesses needing automation and customer insights.
Compared to other marketing automation software, ActiveCampaign is positioned at the mid-market price point.
- Median contract: $10,548/yr from 0 purchases
- Average negotiated discount: 20%
- 6 documented hidden costs beyond list price
- Contracts auto-renew — Must cancel before renewal date; refund window is 30 days from charge
- G2 rating: 4.5/5 from 14,629 reviews
How much does ActiveCampaign cost?
ActiveCampaign Pricing Overview
ActiveCampaign has 4 pricing plans ranging from $15 to $145/month. The Starter plan costs $15/month, best for small businesses getting started with email marketing. The Plus plan costs $49/month, best for growing businesses needing automation and customer insights. The Pro plan costs $79/month, best for mid-size teams needing advanced orchestration and attribution. The Enterprise plan costs $145/month, best for large organizations needing sso, custom objects, and dedicated support.
ActiveCampaign contracts auto-renew, with a Monthly or annual billing available minimum commitment.
The median ActiveCampaign customer pays $10,548/year, with an average 20% discount available through negotiation.
There are at least 6 documented hidden costs beyond ActiveCampaign's list price, including implementation, training, and add-on fees.
This pricing was last verified in May 3, 2026 from 8 independent sources.
ActiveCampaign is a marketing automation and email platform offering automation workflows, CRM, landing pages, and attribution tracking for small businesses through enterprise teams.
ActiveCampaign pricing starts at $15/month ($180/year) for the Starter plan with 1 user and 5 automation actions. The Plus plan costs $49/month ($588/year) adding unlimited automation actions and 25 business goals. The Pro plan runs $79/month ($948/year) with 3 users, 12x contact email sends, and 200 business goals. Enterprise is $145/month ($1,740/year) with 5 users, 15x contact email sends, SSO, and custom objects.
How ActiveCampaign Pricing Compares
Compare ActiveCampaign pricing against top alternatives in Marketing Automation.
All ActiveCampaign Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter users: 1automationActions: 5 | $15 /month | $180 /year | Small businesses getting started with email marketing |
| Plus users: 1automationActions: Unlimited | $49 /month | $588 /year | Growing businesses needing automation and customer insights |
| Pro users: 3automationActions: Unlimited | $79 /month | $948 /year | Mid-size teams needing advanced orchestration and attribution |
| Enterprise users: 5automationActions: Unlimited | $145 /month | $1740 /year | Large organizations needing SSO, custom objects, and dedicated support |
View all features by plan
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 10x contact limit email sends
- 15 active business goals
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 10x contact limit email sends
- 25 active business goals
Pro
- Active Intelligence
- Marketing automation
- Email marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 12x contact limit email sends
- 200 active business goals
- Predictive sending
Enterprise
- Active Intelligence
- Marketing automation
- Email marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 15x contact limit email sends
- 200 active business goals
- Generative AI
- Conditional content
- Predictive sending
Compare ActiveCampaign vs Alternatives
Before committing to ActiveCampaign, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for ActiveCampaign
The median ActiveCampaign buyer pays $10,548/year based on 0 verified purchase transactions, with an average 20% savings through negotiation.
with negotiation
Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.
ActiveCampaign Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A solopreneur using the Starter plan at $15/month for basic email marketing with 1 user seat and up to 5 automation actions on a 1,000-contact list
A small business using the Plus plan at $49/month for unlimited automation actions, 25 business goals, and 1 user seat on a 1,000-contact list
A growing team using the Pro plan at $79/month for advanced orchestration, attribution, 200 business goals, and 3 user seats on a 1,000-contact list
Calculated from ActiveCampaign pricing page (Starter at 1,000 contacts)
How ActiveCampaign Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| ActiveCampaign | $15/month | $145/month |
| Birch | $49/month | $1799/month |
| Blaze AI | $79/user/month | $5999/user/month |
| Brevo | $9/month | $499/month |
| ConvertKit | Free | $66/month |
| Customer.io | Free | $1000/month |
Detailed pricing comparisons:
ActiveCampaign Contract Terms
ActiveCampaign contracts auto-renew. Changes require Must cancel before renewal date; refund window is 30 days from charge. These terms are sourced from verified buyer experiences.
Downgrading is reported as intentionally difficult. Users report friction when trying to reduce plans.
How to Negotiate ActiveCampaign Pricing
ActiveCampaign contracts are negotiable — buyers save an average of 20% off list price. These 6 tactics are sourced from real buyer experiences and procurement specialists.
Commit to annual billing upfront to lock in pricing for 12 months and save up to 20% compared to monthly billing. Annual pricing drops Starter to $180/year, Plus to $588/year, Pro to $948/year, and Enterprise to $1,740/year.
Vendr data shows 20% average savings; pricing page confirms annual discountIf eligible, apply for ActiveCampaign's 20% nonprofit discount on Starter ($15), Plus ($49), Pro ($79), or Enterprise ($145/month) plans by emailing sales@activecampaign.com with proof of status, or explore the startup program offering up to 90% off the first year.
ActiveCampaign Help Center nonprofit discount page and SEEDSPOT startup offerNegotiate Pro ($79/month) or Enterprise ($145/month) contracts at the end of ActiveCampaign's fiscal quarter when sales reps are pushing to close deals. Reps have more flexibility on discounts during this window, especially for annual prepay commitments.
emailtooltester.com pricing analysis noting inactive contact billing changeRequest a higher contact limit at your current tier pricing before upgrading. Since contact count is the primary cost driver and Starter, Plus, Pro, and Enterprise all scale with list size, negotiating your limit threshold at $15, $49, $79, or $145/month base pricing can save significantly.
emailtooltester.com pricing analysis and Trustpilot user reportsLock in Starter ($15), Plus ($49), Pro ($79), or Enterprise ($145/month) pricing with a 2-3 year contract to avoid annual price escalations. Given documented patterns of 25-35% year-over-year increases, a multi-year deal at current rates provides substantial protection against price creep.
Trustpilot reviews documenting $2,700 to $4,700 increase over 3 yearsGet quotes from competitors like Brevo, MailerLite, or Moosend before renewing your Plus, Pro, or Enterprise plan. ActiveCampaign's pricing at $49-$145/month is higher than most email-only competitors, and showing a competitive bid can unlock retention discounts, especially at renewal time.
Vendr marketplace data showing 20% average discount is achievablePrice History
Track how ActiveCampaign pricing has changed over time.
ActiveCampaign Pricing FAQ
01 How much does ActiveCampaign cost?
ActiveCampaign costs $15/month for the Starter plan, $49/month for Plus, $79/month for Pro, and $145/month for Enterprise when billed annually. All base prices are for 1,000 contacts and scale with list size. Annual billing saves up to 20% versus monthly.
02 Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a permanent free plan. They provide a 14-day free trial with full access to Pro plan features, limited to 100 contacts and 100 email sends. No credit card is required for the trial. For free email marketing, alternatives like Mailchimp and Brevo offer limited free tiers.
03 How does ActiveCampaign contact-based pricing work?
ActiveCampaign uses tier + contact pricing. You choose a plan (Starter at $15/month, Plus at $49/month, Pro at $79/month, or Enterprise at $145/month) and then pay based on contact count. As of November 2026, new accounts are charged for all contacts including unsubscribed and bounced. Costs scale steeply with list size and Starter is unavailable above 10,000 contacts.
04 Does ActiveCampaign include CRM?
Basic CRM features are included in all plans, but full CRM with Pipelines is a separate add-on with per-user pricing that varies by plan tier. The built-in CRM includes deal pipelines, task management, and lead scoring. Full sales automation features require the Pro plan ($79/month) or above.
05 How does ActiveCampaign compare to Mailchimp?
ActiveCampaign offers more powerful automation and built-in CRM, while Mailchimp provides a free tier and simpler interface. ActiveCampaign Starter starts at $15/month vs Mailchimp's free plan. For advanced automation workflows, ActiveCampaign is superior; for basic email marketing and newsletters, Mailchimp is more affordable and easier to use.
06 Does ActiveCampaign offer nonprofit pricing?
Yes, ActiveCampaign offers a 20% discount for verified nonprofit organizations on all plan tiers. New accounts should email sales@activecampaign.com with nonprofit documentation. Existing accounts should email help@activecampaign.com with proof of 501(c)(3) or equivalent status.
07 What add-ons cost extra with ActiveCampaign?
Key add-ons include SMS marketing (starting at $21/month for 1,000 credits), transactional email via Postmark (starting at $15/month for 10K emails), custom reporting (included free on Enterprise, extra on lower tiers), and CRM Pipelines add-on. Additional email sends beyond your plan limit cost roughly $5 per 5,000 sends.
08 Will my ActiveCampaign pricing increase over time?
Yes, multiple long-term customers report significant year-over-year price increases. Trustpilot reviewers describe annual hikes of roughly 25-35% at renewal, often framed as discounted rates, and note migrations to new plan structures at higher tiers. Annual billing locks in Starter ($180/year), Plus ($588/year), Pro ($948/year), or Enterprise ($1,740/year) for 12 months but does not prevent increases at the next renewal.
09 How much does ActiveCampaign cost for 10,000 contacts?
At 10,000 contacts, all plans cost significantly more than the base 1,000-contact prices. Expect to pay roughly 4-12x the base price depending on the tier (Starter $15/month base, Plus $49/month base, Pro $79/month base, Enterprise $145/month base). Contact ActiveCampaign's pricing calculator for exact quotes at your contact level.
10 Can I negotiate ActiveCampaign pricing?
Vendr data shows buyers save 20% on average through negotiation. For standard plans, leverage includes annual prepayment and competitive quotes from alternatives like Brevo or MailerLite. For Enterprise or large contact volumes (50K+), contact sales for custom pricing. Multi-year commitments can protect against the documented pattern of annual price increases.
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