Price checkMonthly
Starter$15/moPlus$49/moPro$79/mo
See all 4 plans

All ActiveCampaign Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Starter

  • Active Intelligence (limits apply)
  • Marketing automation
  • Email marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 10x contact limit email sends
  • 15 active business goals

Plus

  • Active Intelligence (limits apply)
  • Marketing automation
  • Email marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 10x contact limit email sends
  • 25 active business goals

Pro

  • Active Intelligence
  • Marketing automation
  • Email marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 12x contact limit email sends
  • 200 active business goals
  • Predictive sending

Enterprise

  • Active Intelligence
  • Marketing automation
  • Email marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 15x contact limit email sends
  • 200 active business goals
  • Generative AI
  • Conditional content
  • Predictive sending
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At a glance

List price by tier (annualized, per license)

Per-license list price across ActiveCampaign's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$180/yr
Plus$588/yr
Pro$948/yr
Enterprise$1.7K/yr
Quick Answer
Last verified:
High confidence

ActiveCampaign costs $15 to $145 per month as of November 2026, with 4 plans available. Plans: Starter at $15/month (billed annually), Plus at $49/month (billed annually), Pro at $79/month (billed annually), and Enterprise at $145/month (billed annually). Pricing depends on your chosen tier, contract length, and negotiated discounts.

Start ActiveCampaign Free Trial — 14 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

ActiveCampaign offers 4 pricing tiers: Starter, Plus, Pro, Enterprise. Paid plans include Starter at $15/month (billed annually), Plus at $49/month (billed annually), Pro at $79/month (billed annually). The Plus plan is growing businesses needing automation and customer insights.

Compared to other marketing automation software, ActiveCampaign is positioned at the mid-market price point.

  • Median contract: $10,548/yr from 0 purchases Precise
  • Average negotiated discount: 20%
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — Must cancel before renewal date; refund window is 30 days from charge
  • G2 rating: 4.5 out of 5 from 14,629 reviews (as of Mar 2026)
Last verified: | Sources: 8 pricing pages and reviews

How much does ActiveCampaign cost?

ActiveCampaign has 4 paid plans costing $15–$145/mo, billed annually. Plans include Starter at $15/month (billed annually), Plus at $49/month (billed annually), Pro at $79/month (billed annually), Enterprise at $145/month (billed annually).

ActiveCampaign Pricing Overview

ActiveCampaign has 4 pricing plans ranging from $15 to $145/month. The Starter plan costs $15/month (billed annually), best for small businesses getting started with email marketing. The Plus plan costs $49/month (billed annually), best for growing businesses needing automation and customer insights. The Pro plan costs $79/month (billed annually), best for mid-size teams needing advanced orchestration and attribution. The Enterprise plan costs $145/month (billed annually), best for large organizations needing sso, custom objects, and dedicated support.

ActiveCampaign contracts auto-renew, with a Monthly or annual billing available minimum commitment.

The median ActiveCampaign customer pays $10,548/year, with an average 20% discount available through negotiation.

There are at least 6 documented hidden costs beyond ActiveCampaign's list price, including implementation, training, and add-on fees.

This pricing was last verified in November 3, 2026 from 8 independent sources.

Start ActiveCampaign Free Trial — 14 Days

ActiveCampaign is a marketing automation and email platform offering automation workflows, CRM, landing pages, and attribution tracking for small businesses through enterprise teams.

ActiveCampaign pricing starts at $15/month ($180/year) for the Starter plan with 1 user and 5 automation actions. The Plus plan costs $49/month ($588/year) adding unlimited automation actions and 25 business goals. The Pro plan runs $79/month ($948/year) with 3 users, 12x contact email sends, and 200 business goals. Enterprise is $145/month ($1,740/year) with 5 users, 15x contact email sends, SSO, and custom objects.

How ActiveCampaign Pricing Compares

Compare ActiveCampaign pricing against top alternatives in Marketing Automation.

HubSpot Marketing Hub $0-800+/mo Compare → Mailchimp $0-350+/mo Compare → Klaviyo $0-1,500+/mo Compare →

Compare ActiveCampaign vs Alternatives

Before committing to ActiveCampaign, compare pricing with these 3 alternatives in the same category.

VSHubSpot Marketing Hub
Free

Teams wanting fuller CRM with content marketing tools

Full comparison
VSMailchimp
Free

Teams wanting simpler email marketing with good templates

Full comparison
VSKlaviyo
Free

E-commerce brands wanting best-in-class product integrations

Full comparison

All ActiveCampaign alternatives & migration guides

What Companies Actually Pay for ActiveCampaign

The median ActiveCampaign buyer pays $10,548/year based on 0 buyer-reported purchases (Vendr), with an average 20% savings through negotiation.

What companies actually pay $10,548/yr Median across 0 buyer-reported purchases (Vendr) Precise
20% avg. savings
with negotiation
Review scores
TrustRadius 8.3out of 10 (936)
Trustpilot 2.7out of 5 (1,367)
G2 4.5out of 5 (14,629)
Third-party review aggregates, as of Mar 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Aggressive year-over-year price increases for existing customersContact-based pricing becomes extremely expensive as list growsDifficult cancellation process with unauthorized charges after cancellationFeature locks requiring tier upgrades for basic functionality
Source: Vendr buyer data — median of 0 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

ActiveCampaign Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Solo Marketer (1,000 contacts, Starter plan) $180 per year

$180/year

A solopreneur using the Starter plan at $15/month for basic email marketing with 1 user seat and up to 5 automation actions on a 1,000-contact list

Small Business (1,000 contacts, Plus plan) $588 per year

$588/year

A small business using the Plus plan at $49/month for unlimited automation actions, 25 business goals, and 1 user seat on a 1,000-contact list

Growing Team (1,000 contacts, Pro plan) $948 per year

$948/year

A growing team using the Pro plan at $79/month for advanced orchestration, attribution, 200 business goals, and 3 user seats on a 1,000-contact list

Calculated from ActiveCampaign pricing page (Starter at 1,000 contacts)

How ActiveCampaign Pricing Compares

Software Starting Price Top Price
ActiveCampaign $15/month $145/month
Act-On $900/month $900/month
Birch $49/month $99/month
Blaze AI $79/month $999/month
Brevo Free $2499/month
Kit (formerly ConvertKit) Free $79/month

Detailed pricing comparisons:

Browse all Marketing Automation pricing →

6 ActiveCampaign Hidden Costs Beyond the List Price

Beyond the listed price, ActiveCampaign has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Contact-Based Pricing Escalation Rises with contact count, often well above the base plan price
    high 3 sources
    Trustpilot “Every year we pay more, but get less value in return. They lock you in and then continuously charge you more and more.”
    G2 “Pricing also climbs quickly as your list grows and you need higher-tier features.”
    Trustpilot “I am a small business owner and I have been an AC for over 5 years now. What I like is the simplicity, the price point ($250/mth vs. a HubSpot $2500)...”
  • Year-Over-Year Price Increases 25-35% of license costs
    high 3 sources
    Trustpilot “$2700 two years ago became $3600 last year and $4700 this year for identical features. So will next year be $6000?”
    Trustpilot “I've been a customer for about 6 years, running a social impact business. In the beginning Active Campaign was really wonderful for what I needed. However, as a small business their fees have increase...”
    Trustpilot “We shifted our email marketing platform in Spring 2025 from Pardot to ActiveCampaign, partly to save money but also to change the way we did email marketing...”
  • Difficult Cancellation and Unauthorized Charges $84-$2,600
    high 3 sources
    Trustpilot “We cancelled our account last July however they keep taking £84 from our account every month. The chatbot is far from helpful, contact is poor...”
    Trustpilot “They charge you through auto-renewal, make it difficult to cancel the account, and then refuse to issue a refund even when the service has not been used for months.”
    Trustpilot “Canceled Jan 9 before renewal but still charged $2,600. No cancelation confirmation sent and support unresponsive.”
  • SMS and Add-On Costs Varies by add-on and usage
    medium 1 source
    Trustpilot “Even a minor feature that you would expect would be blocked, and they will try to upgrade to the next tier.”
  • Feature Lock Requiring Tier Upgrades The price gap between Starter ($15/month billed annually) and the higher tier you need
    medium 2 sources
    Trustpilot “Long-time user (10 years) frustrated with recent transformation: eliminated phone support, billing support, and totally jacked up the price.”
    G2 “Pricing also climbs quickly as your list grows and you need higher-tier features.”
  • Inactive Contact Billing (New Policy Nov 2025) 10-30% of license costs
    medium 1 source
    Trustpilot “Every year we pay more, but get less value in return. They lock you in and then continuously charge you more and more.”
Tip

Ask your ActiveCampaign sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Trustpilot Consumer reviews G2 B2B reviews Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 23 source citations total.

ActiveCampaign Contract Terms

ActiveCampaign contracts auto-renew. Changes require Must cancel before renewal date; refund window is 30 days from charge. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must cancel before renewal date; refund window is 30 days from charge
Minimum Commitment Monthly or annual billing available
Mid-Term Downgrade Allowed
Payment Terms Monthly or annual upfront payment
Price Escalation Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years.
Note

Downgrading is reported as intentionally difficult. Users report friction when trying to reduce plans.

Based on 3 verified sources

How to Negotiate ActiveCampaign Pricing

ActiveCampaign contracts are negotiable — buyers save an average of 20% off list price. These 6 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 6 tactics
Annual Billing Commitment high success

ActiveCampaign's pricing page lists annual billing only: Starter $180/year, Plus $588/year, Pro $948/year and Enterprise $1,740/year at 1,000 contacts. Use the annual commitment as leverage to ask for a higher contact band or extra seats at the same price.

Vendr data shows 20% average savings; pricing page confirms annual discount
Request Nonprofit or Startup Discount high success

If eligible, apply for ActiveCampaign's 20% nonprofit discount on Starter ($15), Plus ($49), Pro ($79), or Enterprise ($145/month) plans by emailing sales@activecampaign.com with proof of status, or explore the startup program offering up to 90% off the first year.

ActiveCampaign Help Center nonprofit discount page and SEEDSPOT startup offer
End-of-Quarter Timing high success

Negotiate Pro ($79/month) or Enterprise ($145/month) contracts at the end of ActiveCampaign's fiscal quarter when sales reps are pushing to close deals. Reps have more flexibility on discounts during this window, especially for annual prepay commitments.

emailtooltester.com pricing analysis noting inactive contact billing change
Contact Limit Negotiation medium success

Request a higher contact limit at your current tier pricing before upgrading. Since contact count is the primary cost driver and Starter, Plus, Pro, and Enterprise all scale with list size, negotiating your limit threshold at $15, $49, $79, or $145/month base pricing can save significantly.

emailtooltester.com pricing analysis and Trustpilot user reports
Multi-Year Contract Lock medium success

Lock in Starter ($15), Plus ($49), Pro ($79), or Enterprise ($145/month) pricing with a 2-3 year contract to avoid annual price escalations. Given documented patterns of 25-35% year-over-year increases, a multi-year deal at current rates provides substantial protection against price creep.

Trustpilot reviews documenting $2,700 to $4,700 increase over 3 years
Competitive Leverage with Alternatives medium success

Get quotes from competitors like Brevo, MailerLite, or Moosend before renewing your Plus, Pro, or Enterprise plan. ActiveCampaign's pricing at $49-$145/month is higher than most email-only competitors, and showing a competitive bid can unlock retention discounts, especially at renewal time.

Vendr marketplace data showing 20% average discount is achievable
High success Medium Low / difficult

Full negotiation guide →

ActiveCampaign Price History

Pricing changes CostBench has tracked for ActiveCampaign, verified across 2 snapshots going back to 2026Q1.

  1. ActiveCampaign tier restructure

    Changed from 5 to 4 pricing tiers

Insufficient historical data

View ActiveCampaign's full price history →

ActiveCampaign Pricing FAQ

01 How much does ActiveCampaign cost?

ActiveCampaign's pricing page lists Starter at $15/month, Plus at $49/month, Pro at $79/month and Enterprise at $145/month, all billed yearly for 1,000 contacts (as of October 2026). Starter and Plus include 1 user seat, Pro 3 and Enterprise 5. Prices scale with contact count; the page does not publish a month-to-month price.

02 Does ActiveCampaign have a free plan?

No, ActiveCampaign does not offer a permanent free plan. They provide a 14-day free trial with full access to Pro plan features, limited to 100 contacts and 100 email sends. No credit card is required for the trial. For free email marketing, alternatives like Mailchimp and Brevo offer limited free tiers.

03 How does ActiveCampaign contact-based pricing work?

ActiveCampaign uses tier + contact pricing. You choose a plan (Starter at $15/month, Plus at $49/month, Pro at $79/month, or Enterprise at $145/month) and then pay based on contact count. As of November 2026, new accounts are charged for all contacts including unsubscribed and bounced. Costs scale steeply with list size and Starter is unavailable above 10,000 contacts.

04 Does ActiveCampaign include CRM?

Basic CRM features are included in all plans, but full CRM with Pipelines is a separate add-on with per-user pricing that varies by plan tier. The built-in CRM includes deal pipelines, task management, and lead scoring. Full sales automation features require the Pro plan ($79/month) or above.

05 How does ActiveCampaign compare to Mailchimp?

ActiveCampaign offers more powerful automation and built-in CRM, while Mailchimp provides a free tier and simpler interface. ActiveCampaign Starter starts at $15/month vs Mailchimp's free plan. For advanced automation workflows, ActiveCampaign is superior; for basic email marketing and newsletters, Mailchimp is more affordable and easier to use.

06 Does ActiveCampaign offer nonprofit pricing?

Yes, ActiveCampaign offers a 20% discount for verified nonprofit organizations on all plan tiers. New accounts should email sales@activecampaign.com with nonprofit documentation. Existing accounts should email help@activecampaign.com with proof of 501(c)(3) or equivalent status.

07 What add-ons cost extra with ActiveCampaign?

Key add-ons include SMS marketing, which is bought separately and priced by credit volume, transactional email via Postmark, custom reporting (included on Enterprise, extra on lower tiers), and the CRM Pipelines add-on. Sending beyond your plan's email limit also costs extra. Add-on rates vary, so check current rates before budgeting.

08 Will my ActiveCampaign pricing increase over time?

Yes, multiple long-term customers report significant year-over-year price increases. Trustpilot reviewers describe annual hikes of roughly 25-35% at renewal, often framed as discounted rates, and note migrations to new plan structures at higher tiers. Annual billing locks in Starter ($180/year), Plus ($588/year), Pro ($948/year), or Enterprise ($1,740/year) for 12 months but does not prevent increases at the next renewal.

09 How much does ActiveCampaign cost for 10,000 contacts?

At 10,000 contacts, all plans cost significantly more than the base 1,000-contact prices. Expect to pay roughly 4-12x the base price depending on the tier (Starter $15/month base, Plus $49/month base, Pro $79/month base, Enterprise $145/month base). Contact ActiveCampaign's pricing calculator for exact quotes at your contact level.

10 Can I negotiate ActiveCampaign pricing?

Vendr data shows buyers save 20% on average through negotiation. For standard plans, leverage includes annual prepayment and competitive quotes from alternatives like Brevo or MailerLite. For Enterprise or large contact volumes (50K+), contact sales for custom pricing. Multi-year commitments can protect against the documented pattern of annual price increases.

Is this pricing incorrect? — we'll verify and update it.