Brevo Pricing 2026

Brevo offers a forever-free plan (300 emails/day). Paid Starter plans range from $9/month (5,000 emails) to $69/month (100,000 emails). Standard plans, which add automation and A/B testing, run $18–$129/month across the same email-volume bands, with the 20,000-email tier at $65/month. Professional is $499/month ($5,389/year) and Enterprise pricing is custom.

Yes, Brevo offers a genuinely free forever plan — not just a trial. The free plan allows 300 emails per day (roughly 9,000/month) and up to 100,000 stored contacts with no credit card required. Limitations include Brevo branding on emails and automation restricted to 2,000 contacts per month.

Starter ($9/month for 5,000 emails) includes basic email marketing, SMS, templates, and segmentation but displays Brevo branding. Standard ($18/month for 5,000 emails) adds marketing automation, A/B testing, advanced reporting with click heatmaps, AI send-time optimization, web tracking, and 1 landing page — and removes Brevo branding. For most businesses needing automation, Standard is the better value.

Brevo charges based on monthly email volume, not contacts. You can store up to 100,000 contacts on the free plan and 500,000+ on paid plans at no extra contact cost. This is a key differentiator — competitors like Mailchimp charge based on subscriber count, which gets expensive as your list grows.

On the Starter plan, removing the Brevo logo costs approximately $9/month as an add-on, bringing a Starter 5K plan to about $18/month total — nearly the same as Standard at $18/month. Standard, Professional, and Enterprise plans include logo-free emails by default. This makes Standard the smarter choice for most users.

Brevo charges based on the number of emails sent per month, not the size of your contact list. This makes it significantly cheaper for businesses with large subscriber lists but infrequent sending. For example, the Starter (20,000 emails) plan costs $29/month, while Mailchimp and Klaviyo charge based on contact count, which can be 3-5x more expensive for similar usage. Brevo is particularly cost-effective if you send fewer than 4 campaigns per month to a large list.

Yes, Brevo handles both transactional and marketing emails within the same platform and email allowance. Whether you're sending order confirmations, password resets, or promotional campaigns, they all count toward your monthly email send limit. This unified approach makes it easier to manage all email types in one place without needing separate services.

The free plan has a hard limit of 300 emails per day. If you hit this limit, you'll need to wait until the next day to send more emails, as the counter resets daily. For campaigns that require sending more than 300 emails in a single day, you'll need to upgrade to a paid plan with higher monthly send limits.

On the free plan, all emails include Brevo branding that cannot be removed. To send fully branded emails without Brevo's logo or footers, you must upgrade to a paid plan starting at $9/month for the Starter (5,000 emails) tier.

User experiences with Brevo's deliverability vary. Many users report excellent deliverability rates and inbox placement when following best practices (proper list hygiene, authentication setup, engaged subscribers). However, some users have reported account suspensions or deliverability issues, particularly when sending to large lists or using aggressive sending patterns. It's important to warm up your domain, maintain low bounce rates, and ensure your email list is permission-based.