Price checkMonthly
FreeFreeStarter (5,000 emails)$9/user/moStarter$9/mo
See all 8 plans

All Brevo Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
Starter checked Oct 27, 2026 Not published Not specified
Standard checked Oct 27, 2026 Not published Not specified
View all features by plan (compare side-by-side)

Free

  • Limited emails per month
  • Email & SMS channels
  • Drag & drop email editor
  • Email templates
  • Signup forms
  • Basic reporting & analytics

Starter (5,000 emails)

  • From 5,000 emails per month
  • Email & SMS channels
  • Drag & drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Signup forms
  • Basic reporting & analytics
  • Email support

Starter

Standard (5,000 emails)

  • 5,000 emails per month
  • All Starter features
  • Marketing automation (unlimited contacts)
  • A/B testing
  • Advanced email reporting
  • Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • 1 landing page included
  • No Brevo logo

Standard

Standard (20,000 emails)

  • 20,000 emails per month
  • All Starter features
  • Marketing automation (unlimited contacts)
  • A/B testing
  • Advanced email reporting
  • Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • 1 landing page included
  • No Brevo logo

Professional

  • From 150,000 emails per month
  • All Standard features
  • WhatsApp, popups, mobile & web push
  • Multi-user access (10 seats included)
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support

Enterprise

  • All Professional features
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • Customer Success Manager
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At a glance

List price by tier (annualized, per license)

Per-license list price across Brevo's plans, annualized. Custom-priced tiers show a hatched bar.

Starter (5,000 emails)$96.96/yr
Starter$108/yr
Standard (5,000 emails)$216/yr
Standard$216/yr
Standard (20,000 emails)$702/yr
Professional$6.0K/yr
Enterprise$30K/yr
Real-world benchmark

Buyers actually pay a median of $252/yr for Brevo contracts (Vendr deal flow, n=38). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Brevo costs Free to $2.5K per month as of November 2026, with 8 plans available including a free tier. Plans: Free (free), Starter (5,000 emails) at $9/user/month, Starter at $9/month, Standard (5,000 emails) at $18/user/month, Standard at $18/month, Standard (20,000 emails) at $65/user/month, Professional at $499/month, and Enterprise at $2.5K/month. The median contract is $252/year based on 38 community cost mentions.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Brevo offers 8 pricing tiers: Free, Starter (5,000 emails), Starter, Standard (5,000 emails), Standard, Standard (20,000 emails), Professional, Enterprise. A free plan is available. Paid plans include Starter (5,000 emails) at $9/user/month, Starter at $9/month, Standard (5,000 emails) at $18/user/month. The Starter (5,000 emails) plan is single users starting with email and multi-channel marketing.

Compared to other marketing automation software, Brevo is positioned at the budget-friendly price point.

  • Median contract: $252/yr from 38 purchases Thin data
  • 8 documented hidden costs beyond list price
Last verified: | Sources: 3 pricing pages and reviews

How much does Brevo cost?

Brevo has a free plan; paid plans start at $9/user/mo. Plans include Free (free), Starter (5,000 emails) at $9/user/month, Starter at $9/month, Standard (5,000 emails) at $18/user/month, Standard at $18/month, Standard (20,000 emails) at $65/user/month, Professional at $499/month, Enterprise at $2499/month.

Brevo Pricing Overview

Brevo has 8 pricing plans, including a free tier. Paid plans range from $9 to $2,499/month. The Free plan is free and is best for individuals and solopreneurs building an online presence. The Starter (5,000 emails) plan costs $9/user/month, best for single users starting with email and multi-channel marketing. The Starter plan costs $9/month. The Standard (5,000 emails) plan costs $18/user/month, best for small businesses ready to automate and test campaigns. The Standard plan costs $18/month. The Standard (20,000 emails) plan costs $65/user/month, best for growing businesses with automation needs. The Professional plan costs $499/month, best for teams leveraging data and ai to drive growth across channels. The Enterprise plan costs $2,499/month, best for companies with 1m+ contacts needing custom solutions and full data control.

The median Brevo customer pays $252/year based on 38 community cost mentions.

There are at least 8 documented hidden costs beyond Brevo's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 27, 2026 from 3 independent sources.

Try Brevo Free

Brevo (formerly Sendinblue) offers a genuinely free forever plan with 300 emails/day and up to 100,000 contacts. Paid plans scale by monthly email volume across Starter (basic sending), Standard (automation + A/B testing), Professional (multi-channel + team features), and Enterprise tiers.

How Brevo Pricing Compares

Compare Brevo pricing against top alternatives in Marketing Automation.

Mailchimp $0-350+/mo Compare → MailerLite $0-18+/mo Compare → ActiveCampaign $15-145+/mo Compare →

Compare Brevo vs Alternatives

Before committing to Brevo, compare pricing with these 3 alternatives in the same category.

VSMailchimp
Free

Teams wanting better templates and broader integrations

Full comparison
VSMailerLite
Free

Budget-conscious teams wanting cleaner UX

Full comparison
VSActiveCampaign
From $15/mo

Teams needing advanced automation and CRM

Full comparison

All Brevo alternatives & migration guides

What Companies Actually Pay for Brevo

The median Brevo buyer pays $252/year based on 38 community cost mentions.

What companies actually pay $252/yr Median across 38 community cost mentions Thin data
Review scores
TrustRadius 8.6out of 10 (345)
Trustpilot 4.5out of 5 (25)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Account suspension with unclear policy enforcementReliability issues and downtimeUI can feel clunky at timesWhatsApp automation is complicated
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 38 distinct user reports. Indicative only — not contract-grade data.

Brevo Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Solo creator (5,000 emails/month) $216 per year

$216/year

Small business or newsletter creator outgrowing the free plan's 300/day limit and needing branded emails without Brevo's logo.

Growing business (20,000 emails/month) $780 per year

$780/year

Mid-size company with active automation workflows, A/B testing, and landing page needs.

Marketing team on Professional plan $5,988 per year

$5,988/year

Larger team needing multi-channel marketing (email + WhatsApp + push), AI segmentation, and team collaboration features.

Daily Email User (300 emails/day) $0 per month

$0 per month (Free plan covers 300 emails/day)

Individual or small business sending up to 300 emails per day for customer communications, updates, or small campaigns.

Calculated from Brevo pricing

How Brevo Pricing Compares

Software Starting Price Top Price
Brevo Free $2499/month
Act-On $900/month $900/month
ActiveCampaign $15/month $145/month
Birch $49/month $99/month
Blaze AI $79/month $999/month
Kit (formerly ConvertKit) Free $79/month

Detailed pricing comparisons:

Browse all Marketing Automation pricing →

8 Brevo Hidden Costs Beyond the List Price

Beyond the listed price, Brevo has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Brevo branding removal $10.80/month (source dated Mar 2026)
    Trustpilot “Very generous free plan, thank you! We like how a suspended campaign that has maximised the daily limit that can be resent the next day, without having to set it up again...”
    industry “No Brevo logo: available as add-on for Starter plan at $10/month”
  • Dedicated IP cost moderate
    industry “Dedicated IP available as add-on for Standard and Professional plans”
  • Free plan daily sending limit
    Trustpilot “Brevo has been a genuine lifesaver for us in the early startup phase. When cash is tight and every tool has to earn its place, their free plan punches well above its weight.”
    Reddit “I think Brevo treats marketing and transactional emails the same for pricing. I have X emails a month and can spend that on transactional emails, automations or campaigns.”
  • SMS and WhatsApp costs variable
    industry “SMS and WhatsApp messaging billed separately at per-message rates”
  • Account Suspension Risk Complete service interruption
    high 2 sources
    Trustpilot “Tanishka was super unhelpful, and it seems like other users are experiencing the same GPT'ish response of "it violates our policy" even though after reading it thoroughly it clearly doesn't...”
    Reddit “We'll migrate in a couple weeks and never look back. Don't let these greedy fucks rip you off.”
  • Starter Plan Contact Limit Forced upgrade to higher tier
    medium 1 source
    Trustpilot “Be careful when subscribing to Brevo's Starter plan. The pricing table on their website is not transparent and omits a crucial detail: a strict limit of 500 contacts. This information was only reveale...”
  • Learning Curve for Advanced Features 5-10 hours of learning time
    low 2 sources
    TrustRadius “Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.”
    TrustRadius “WhatsApp automation is complicated”
  • Reliability Issues Business disruption during outages
    high 1 source
    Trustpilot “Worst piece of software I have ever used. Unreliable (frequently down, which is terrible for us as we used a magic link login system), buggy, horrible UX...”
Tip

Ask your Brevo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Trustpilot Consumer reviews industry Reddit User discussions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 15 source citations total.

Brevo Contract Terms

Brevo contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Allowed
Note

Platform automatically adjusts plan based on usage, moving users up or down tiers

Based on 1 verified source

How to Negotiate Brevo Pricing

Brevo contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Use pay-as-you-go credits for seasonal sending medium success

Brevo's PAYG credits never expire, unlike monthly plan credits that reset each billing cycle. If you send irregularly (seasonal promotions, event-based campaigns), PAYG can be significantly cheaper than a monthly plan.

Brevo pricing page
High success Medium Low / difficult

Full negotiation guide →

Brevo Price History

Pricing changes CostBench has tracked for Brevo, verified across 2 snapshots going back to 2026Q1.

  1. Brevo price increase

    Highest tier increased from $65 to $499/month

    +667.69%

  2. Brevo tier restructure

    Changed from 4 to 9 pricing tiers

View Brevo's full price history →

Brevo Pricing FAQ

01 Is Brevo really free?

Yes, Brevo offers a genuinely free forever plan — not just a trial. The free plan allows 300 emails per day (roughly 9,000/month) and up to 100,000 stored contacts with no credit card required. Limitations include Brevo branding on emails and automation restricted to 2,000 contacts per month.

02 What is the difference between Brevo Starter and Standard?

Starter ($9/month for 5,000 emails) includes basic email marketing, SMS, templates, and segmentation but displays Brevo branding. Standard ($18/month for 5,000 emails) adds marketing automation, A/B testing, advanced reporting with click heatmaps, AI send-time optimization, web tracking, and 1 landing page — and removes Brevo branding. For most businesses needing automation, Standard is the better value.

03 Does Brevo charge per contact or per email?

Brevo charges based on monthly email volume, not contacts. You can store up to 100,000 contacts on the free plan and 500,000+ on paid plans at no extra contact cost. This is a key differentiator — competitors like Mailchimp charge based on subscriber count, which gets expensive as your list grows.

04 Does Brevo support both transactional and marketing emails?

Yes, Brevo handles both transactional and marketing emails within the same platform and email allowance. Whether you're sending order confirmations, password resets, or promotional campaigns, they all count toward your monthly email send limit. This unified approach makes it easier to manage all email types in one place without needing separate services.

05 What happens if I exceed my daily email limit on the free plan?

The free plan has a hard limit of 300 emails per day. If you hit this limit, you'll need to wait until the next day to send more emails, as the counter resets daily. For campaigns that require sending more than 300 emails in a single day, you'll need to upgrade to a paid plan with higher monthly send limits.

06 Can I remove Brevo branding from my emails?

On the free plan, all emails include Brevo branding that cannot be removed. To send fully branded emails without Brevo's logo or footers, you must upgrade to a paid plan starting at $9/month for the Starter (5,000 emails) tier.

07 How reliable is Brevo's email deliverability?

User experiences with Brevo's deliverability vary. Many users report excellent deliverability rates and inbox placement when following best practices (proper list hygiene, authentication setup, engaged subscribers). However, some users have reported account suspensions or deliverability issues, particularly when sending to large lists or using aggressive sending patterns. It's important to warm up your domain, maintain low bounce rates, and ensure your email list is permission-based.

Is this pricing incorrect? — we'll verify and update it.

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