Marketo vs Drip
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Drip ranges from $39–$1199/month. Drip is typically 87% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Drip both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Drip |
|---|---|---|
| Growth | $895 /month | $39 /month |
| Select | $2.1K /month | $89 /month |
| Prime | $4.1K /month | $449 /month |
| Ultimate | Custom | $1.2K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Drip
- Median annual cost
- $500
- Based on
- 353 deals