Marketo vs Customer.io
Marketing Automation pricing comparison · 2026
Marketo uses custom pricing, while Customer.io ranges from $0–$1000/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Marketo
Adobe Marketo Engage does not publish public pricing.
verified 4d ago
$875
$6.5K
Verdict · Vendr median · year 1
Marketo
saves
$5.6K
vs
Customer.io
· 25 seats
Cheapest
$875
Spread
87%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Premium
$300K/yr
year 1 license · $1.0K/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$875/yr
Vendr · n=55
Median annual
$6.5K/yr
Vendr · n=14
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
1 contract · Vendr median
Last verified
4d ago
Confidence
Limited confidence
Sources
4 sourced facts
3 hidden-cost · Vendr median
Last verified
1mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Marketo and Customer.io both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Customer.io |
|---|---|---|
| Growth | Custom | Free /month |
| Select | Custom | $100 /month |
| Prime | Custom | $1K /month |
| Ultimate | Custom | Custom |
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals