Marketo vs Customer.io
Marketing Automation pricing comparison · 2026
Marketo pricing ranges from $895–$4095/month, while Customer.io ranges from $0–$1000/month. Customer.io is typically 74% more affordable, though your actual cost depends on tier and team size.
VS
Marketo and Customer.io both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Marketo | Customer.io |
|---|---|---|
| Growth | $895 /month | Free /month |
| Select | $2.1K /month | $100 /month |
| Prime | $4.1K /month | $1K /month |
| Ultimate | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Market Intelligence
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals