Drip Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Drip 1-2,500 people costs $39/mo.
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Is Drip a fit?
Derived from this product's own pricing and contract record — not a review.
Best for
- Small e-commerce stores
All Drip Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| 1-2,500 people checked Oct 29, 2026 contacts: 2500 | $39 /month | Not published | Small e-commerce stores |
| Verified on Drip's pricing page · checked Oct 29, 2026 $39/mo: “Price per month: $39”
Get this price at Drip →
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| What's included at 1-2,500 people Best for: Small e-commerce stores
Limits
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View all features by plan (compare side-by-side)
1-2,500 people
- Email marketing
- Automation workflows
- Segmentation
- Analytics
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List price by tier (annualized, per license)
Per-license list price across Drip's plans, annualized. Custom-priced tiers show a hatched bar.
Buyers actually pay a median of $500/yr for Drip contracts (Vendr deal flow, n=353). That's a contract total — the more seats, the more leverage to negotiate down.
Drip 1-2,500 people costs $39/mo. Plan: 1-2,500 people at $39/month. The median contract is $500/year based on 353 community cost mentions.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Drip offers 1 pricing tiers: 1-2,500 people. Paid plans include 1-2,500 people at $39/month. The 1-2,500 people plan is small e-commerce stores.
Compared to other marketing automation software, Drip is positioned at the budget-friendly price point.
- Median contract: $500/yr from 353 purchases Precise
- 4 documented hidden costs beyond list price
How much does Drip cost?
Drip Pricing Overview
Drip 1-2,500 people costs $39/mo. The 1-2,500 people plan costs $39/month, best for small e-commerce stores.
Drip with a monthly or annual billing cycle minimum commitment.
The median Drip customer pays $500/year based on 353 community cost mentions.
There are at least 4 documented hidden costs beyond Drip's list price, including implementation, training, and add-on fees.
This pricing was last verified in October 29, 2026 from 2 independent sources.
Drip is an e-commerce marketing automation platform designed specifically for online stores. It integrates with Shopify, WooCommerce, BigCommerce, and other platforms to deliver personalized marketing.
How Drip Pricing Compares
Compare Drip pricing against top alternatives in Marketing Automation.
Compare Drip vs Alternatives
Before committing to Drip, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Drip
The median Drip buyer pays $500/year based on 353 community cost mentions.
Drip Cost by Company Size
Example costs for teams of different sizes. Each figure is labelled with the period it covers.
$39/month
A small business getting started with Drip on the 2,500 contacts plan
How Drip Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Drip | $39/month | $39/month |
| ActiveCampaign | $15/month | $145/month |
| Brevo | Free | $2499/month |
| Birch | $49/month | $99/month |
| Blaze AI | $79/month | $999/month |
| Kit (formerly ConvertKit) | Free | $79/month |
Detailed pricing comparisons:
Drip Contract Terms
Drip contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Drip Pricing
Drip contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Drip pricing is tied to list size. Before your renewal date, export your list and suppress contacts who haven't opened in 6+ months. A smaller active list can move you into a lower pricing tier, with no vendor negotiation required.
Drip pricing page and list hygiene best practicesDrip offers annual billing discounts (approximately 10-15%) that aren't always prominently advertised. When signing up or renewing, ask the sales team explicitly about annual pricing — the discount is available but requires asking.
Drip billing optionsMailerLite's Advanced plan covers e-commerce automation at a fraction of Drip's cost for equivalent subscriber counts. Use competitor quotes to benchmark Drip pricing — Drip is positioned as e-commerce-focused and will negotiate to retain customers switching to ActiveCampaign.
Email marketing tool pricing comparisonDrip Pricing FAQ
01 How much does Drip cost?
Drip's listed price is $39/month billed monthly for 1-2,500 people. Pricing is based on list size, and prices for larger lists are not itemized here.
02 Does Drip have a free plan?
Drip offers a 14-day free trial but no permanent free plan.
03 What hidden costs should I expect?
SMS messaging is charged separately. Pricing scales significantly with contact list size. Third-party integrations may require additional fees.
04 Can I negotiate Drip pricing?
Drip offers annual prepayment discounts. Contact sales for volume pricing on large contact lists.
05 Is annual billing cheaper?
Drip offers discounts for annual prepayment, typically 10-15% off monthly rates.
06 Drip vs Klaviyo: Which is cheaper?
Drip and Klaviyo have similar pricing for small lists. Klaviyo offers a free tier (250 contacts) while Drip does not.
07 What is included in Drip?
All Drip plans include email marketing, automation workflows, segmentation, e-commerce integrations, and analytics. The only difference is contact limits.
08 Does Drip offer startup discounts?
Drip occasionally offers promotional discounts for new customers but does not have a formal startup program.
09 Is Drip good for e-commerce businesses?
Yes, Drip is specifically designed as an ECRM (Ecommerce CRM) for B2C online retailers. Users report it's effective for marketing automation, email campaigns, and customer segmentation. One review notes it's 'great for small- to medium-sized businesses that have most of their transactions online,' though it 'doesn't compete with Klaviyo yet' for advanced e-commerce features.
10 What are the main strengths of Drip?
According to user reviews, Drip's main strengths include event-based automations, clean visual workflows, excellent customer support, user-friendly interface, email templates, and integration capabilities. Users particularly praise the visual campaign builder and automation engine as 'perhaps the most versatile automation engine on the market.'
11 What are common complaints about Drip?
Users report that Drip needs more integrations (especially e-commerce related like BigCommerce), more advanced automation and segmentation features, and better CRM functionality compared to platforms like HubSpot or Salesforce. One user experienced account closure without warning when their trial expired, causing significant subscriber loss.
Is this pricing incorrect? — we'll verify and update it.