Drip Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Drip costs $39/month for 2,500 contacts. Plans range from $39 to $1199/month.
Drip costs $39 to $1.2K per month as of April 2026, with 4 plans available. Plans: 2,500 contacts at $39/month, 5,000 contacts at $89/month, 30,000 contacts at $449/month, and 100,000 contacts at $1199/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Drip offers 4 pricing tiers: 2,500 contacts, 5,000 contacts, 30,000 contacts, 100,000 contacts. Paid plans include 2,500 contacts at $39/month, 5,000 contacts at $89/month, 30,000 contacts at $449/month. The 5,000 contacts plan is growing stores.
Compared to other marketing automation software, Drip is positioned at the premium price point.
- 4 documented hidden costs beyond list price
How much does Drip cost?
Drip Pricing Overview
Drip has 4 pricing plans ranging from $39 to $1,199/month. The 2,500 contacts plan costs $39/month, best for small e-commerce stores. The 5,000 contacts plan costs $89/month, best for growing stores. The 30,000 contacts plan costs $449/month, best for established e-commerce. The 100,000 contacts plan costs $1,199/month, best for large e-commerce businesses.
There are at least 4 documented hidden costs beyond Drip's list price, including implementation, training, and add-on fees.
This pricing was last verified in March 28, 2026 from 2 independent sources.
Drip is an e-commerce marketing automation platform designed specifically for online stores. It integrates with Shopify, WooCommerce, BigCommerce, and other platforms to deliver personalized marketing.
How Drip Pricing Compares
Compare Drip pricing against top alternatives in Marketing Automation.
All Drip Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| 2,500 contacts contacts: 2500 | $39 /month | $39 /year | Small e-commerce stores |
| 5,000 contacts contacts: 5000 | $89 /month | $89 /year | Growing stores |
| 30,000 contacts contacts: 30000 | $449 /month | $449 /year | Established e-commerce |
| 100,000 contacts contacts: 100000 | $1199 /month | $1199 /year | Large e-commerce businesses |
View all features by plan
2,500 contacts
- Email marketing
- Automation workflows
- Segmentation
- Analytics
5,000 contacts
- All features included
- Unlimited emails
- E-commerce integrations
30,000 contacts
- All features included
- Priority support
100,000 contacts
- All features included
- Dedicated success manager
Compare Drip vs Alternatives
Before committing to Drip, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Drip
Drip Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A small business getting started with Drip on the 2,500 contacts plan
A mid-size business using Drip on the 30,000 contacts plan
A large organization using Drip on the 100,000 contacts plan
How Drip Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Drip | $39/month | $1199/month |
| ActiveCampaign | $15/month | $145/month |
| Birch | $49/month | $1799/month |
| Brevo | $9/month | $499/month |
| ConvertKit | Free | $66/month |
| Customer.io | Free | $1000/month |
Detailed pricing comparisons:
How to Negotiate Drip Pricing
Drip contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Drip charges by active subscriber count. Before your renewal date, export your list and suppress contacts who haven't opened in 6+ months. Reducing from 15,000 to 10,000 active subscribers drops from ~$184/month to ~$154/month — savings of $360/year with no vendor negotiation.
Drip pricing page and list hygiene best practicesDrip offers annual billing discounts (approximately 10-15%) that aren't always prominently advertised. When signing up or renewing, ask the sales team explicitly about annual pricing — the discount is available but requires asking.
Drip billing optionsMailerLite's Advanced plan covers e-commerce automation at a fraction of Drip's cost for equivalent subscriber counts. Use competitor quotes to benchmark Drip pricing — Drip is positioned as e-commerce-focused and will negotiate to retain customers switching to ActiveCampaign.
Email marketing tool pricing comparisonDrip Pricing FAQ
01 How much does Drip cost?
Drip pricing is based on contacts: $39/month for 2,500 contacts, $89 for 5,000, $449 for 30,000, and $1,199 for 100,000 contacts.
02 Does Drip have a free plan?
Drip offers a 14-day free trial but no permanent free plan.
03 What hidden costs should I expect?
SMS messaging is charged separately. Pricing scales significantly with contact list size. Third-party integrations may require additional fees.
04 Can I negotiate Drip pricing?
Drip offers annual prepayment discounts. Contact sales for volume pricing on large contact lists.
05 Is annual billing cheaper?
Drip offers discounts for annual prepayment, typically 10-15% off monthly rates.
06 Drip vs Klaviyo: Which is cheaper?
Drip and Klaviyo have similar pricing for small lists. Klaviyo offers a free tier (250 contacts) while Drip does not.
07 What is included in Drip?
All Drip plans include email marketing, automation workflows, segmentation, e-commerce integrations, and analytics. The only difference is contact limits.
08 Does Drip offer startup discounts?
Drip occasionally offers promotional discounts for new customers but does not have a formal startup program.
09 Is Drip good for e-commerce businesses?
Yes, Drip is specifically designed as an ECRM (Ecommerce CRM) for B2C online retailers. Users report it's effective for marketing automation, email campaigns, and customer segmentation. One review notes it's 'great for small- to medium-sized businesses that have most of their transactions online,' though it 'doesn't compete with Klaviyo yet' for advanced e-commerce features.
10 What are the main strengths of Drip?
According to user reviews, Drip's main strengths include event-based automations, clean visual workflows, excellent customer support, user-friendly interface, email templates, and integration capabilities. Users particularly praise the visual campaign builder and automation engine as 'perhaps the most versatile automation engine on the market.'
11 What are common complaints about Drip?
Users report that Drip needs more integrations (especially e-commerce related like BigCommerce), more advanced automation and segmentation features, and better CRM functionality compared to platforms like HubSpot or Salesforce. One user experienced account closure without warning when their trial expired, causing significant subscriber loss.
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