Pardot vs Drip
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Drip ranges from $39–$1199/month. Drip is typically 90% more affordable, though your actual cost depends on tier and team size.
VS
Pardot and Drip both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Drip |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $39 /month |
| Plus | $2.8K /month (up to 10k contacts) | $89 /month |
| Advanced | $4K /month (up to 10k contacts) | $449 /month |
| Premium | $15K /month (up to 75k contacts) | $1.2K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Drip
- Median annual cost
- $500
- Based on
- 353 deals