Drip vs Instapage
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while Instapage ranges from $79–$299/month. Instapage is typically 41% more affordable, though your actual cost depends on tier and team size.
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Drip and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | Instapage |
|---|---|---|
| 2,500 contacts | $39 /month | $99 /per month |
| 5,000 contacts | $89 /month | $199 /per month |
| 30,000 contacts | $449 /month | $299 /per month |
| 100,000 contacts | $1.2K /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0