Drip vs Customer.io
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while Customer.io ranges from $0–$1000/month. Drip is typically 51% more affordable, though your actual cost depends on tier and team size.
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Drip and Customer.io both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | Customer.io |
|---|---|---|
| 2,500 contacts | $39 /month | Free /month |
| 5,000 contacts | $89 /month | $100 /month |
| 30,000 contacts | $449 /month | $1K /month |
| 100,000 contacts | $1.2K /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Market Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals