Mailchimp vs Drip
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while Drip ranges from $39–$1199/month. Mailchimp is typically 93% more affordable, though your actual cost depends on tier and team size.
Mailchimp
Mailchimp is one of the world's most popular email marketing and marketing automation plat
verified 11w ago
$240
$500
Drip
Drip is an e-commerce marketing automation platform designed specifically for online store
verified 3mo ago
$240
$500
Annual license estimate
Mailchimp
costs
$828
less than
Drip
· 25 seats where applicable
Cheapest
$240
Spread
78%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Standard
$240/yr
year 1 license · flat plan price
5,000 contacts
$1.1K/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$500/yr
Vendr · n=353
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
46 sourced facts
43 hidden-cost · 1 contract · 2 review platforms
Last verified
2mo ago
Confidence
High confidence
Sources
3 sourced facts
Vendr median · 2 review platforms
Last verified
3mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Mailchimp and Drip both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Drip |
|---|---|---|
| Free | Free /month | $39 /month |
| Essentials | $13 /month | $89 /month |
| Standard | $20 /month | $449 /month |
| Premium | $350 /month | $1.2K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mailchimp
14 scenarios$45/month ($540/year)
Small Business (2,500 Contacts)
Standard plan at 2,500 contact tier with 30,000 monthly sends
$230/month ($2,760/year)
Growing Business (25,000 Contacts)
Standard plan at 25,000 contact tier with 300,000 monthly sends
$0/month
Micro Business on Free Plan
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup