Birch vs Drip
Marketing Automation pricing comparison · 2026
Birch pricing ranges from $49–$1799/month, while Drip ranges from $39–$1199/month. Drip is typically 46% more affordable, though your actual cost depends on tier and team size.
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Birch and Drip both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Birch | Drip |
|---|---|---|
| Essential | $49 / | $39 /month |
| Pro | $99 / | $89 /month |
| Pro ($30K spend) | $249 / | $449 /month |
| Pro ($75K spend) | $499 / | $1.2K /month |
| Pro ($150K spend) | $799 / | — |
| Pro ($300K spend) | $1.3K / | — |
| Pro ($500K spend) | $1.8K / | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Market Intelligence
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Drip
- Median annual cost
- $500
- Based on
- 353 deals