ActiveCampaign vs Drip
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Drip ranges from $39–$1199/month. ActiveCampaign is typically 71% more affordable, though your actual cost depends on tier and team size.
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ActiveCampaign and Drip both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Drip |
|---|---|---|
| Starter | $15 /month | $39 /month |
| Plus | $49 /month | $89 /month |
| Pro | $79 /month | $449 /month |
| Enterprise | $145 /month | $1.2K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Drip
- Median annual cost
- $500
- Based on
- 353 deals