Drift vs Drip
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Drip ranges from $39–$1199/month. Drip is typically 93% more affordable, though your actual cost depends on tier and team size.
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Drift and Drip both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Drip |
|---|---|---|
| Premium | $2.5K /month | $39 /month |
| Advanced | Free | $89 /month |
| Enterprise | Free | $449 /month |
| 100,000 contacts | — | $1.2K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Drip
- Median annual cost
- $500
- Based on
- 353 deals