Drip vs Klaviyo
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while Klaviyo ranges from $0–$150/month. Klaviyo is typically 83% more affordable, though your actual cost depends on tier and team size.
Comparing Drip and Klaviyo for Marketing Automation solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.
Plan-by-Plan Pricing
| Plan | Drip | Klaviyo |
|---|---|---|
| 2,500 contacts | $39 /month | Free /month |
| 5,000 contacts | $89 /month | $20 /month |
| 30,000 contacts | $449 /month | $35 /month |
| 100,000 contacts | $1.2K /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenariosKlaviyo
5 scenariosMarket Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Our Verdict
Choose Drip if their feature set aligns better with your use case. Choose Klaviyo if their platform better fits your specific requirements.
Frequently Asked Questions
01 Which is cheaper: Drip or Klaviyo?
Both platforms offer custom pricing that varies based on company size, features needed, and contract terms. Request quotes from both vendors to compare at your specific usage level.
02 How does Drip pricing compare to Klaviyo?
Drip offers 4 pricing tiers starting with 2,500 contacts, while Klaviyo has 4 tiers beginning with Free. Drip's median price is around $89 while Klaviyo's is $45.
03 Which is better for small businesses: Drip or Klaviyo?
Both platforms typically target mid-market and enterprise customers with custom pricing. Small businesses should request quotes from both and compare feature-to-price ratios based on their specific needs.