Drip vs Iterable
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
Drip and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | Iterable |
|---|---|---|
| 2,500 contacts | $39 /month | Custom |
| 5,000 contacts | $89 /month | Custom |
| 30,000 contacts | $449 /month | Custom |
| 100,000 contacts | $1.2K /month | — |
Market Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals