Drip vs Iterable
Marketing Automation pricing comparison · 2026
Drip costs $39/mo, while Iterable is quote-based.
Drip
Drip is an e-commerce marketing automation platform designed specifically for online store
verified 5d ago
$177
$500
Iterable
Iterable pricing is custom-quoted for all three plan tiers: Essential, Select, and Plus.
verified 4mo ago
$177
$500
Recorded annual contract medians
Iterable
median is
$323
less than
Drip
· different customer contracts; not a quote
Cheapest
$177
Spread
65%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
1-2,500 people
$468/yr
year 1 license · flat plan price
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$500/yr
Vendr · n=353
↓ Lowest median
Median annual
$177/yr
Vendr · n=4 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
4 sourced facts
1 contract · Vendr median · 2 review platforms
Last verified
5d ago
Confidence
Medium confidence
Sources
5 sourced facts
1 hidden-cost · 3 contract · Vendr median
Last verified
4mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Drip
Iterable
Auto-renewal
—
Yes
Cancellation
—
30, 60, or 90 days before the term ends
Commitment
✓
monthly or annual billing cycle
Annual contracts are standard
Price escalation
—
5-10%
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Drip and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | Iterable |
|---|---|---|
| 1-2,500 people | $39 /month | Custom |
| Select | — | Custom |
| Plus | — | Custom |
Market Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Drip | Iterable |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | 30, 60, or 90 days before the term ends |
| Minimum commitment | monthly or annual billing cycle | Annual contracts are standard |
| Price escalation | — | 5-10% |