Drip vs Kartra
Marketing Automation pricing comparison · 2026
Drip costs $39/mo, while Kartra costs $59–$549/mo. Drip is typically 78% more affordable, though your actual cost depends on tier and team size.
Drip
Drip is an e-commerce marketing automation platform designed specifically for online store
verified 5d ago
View pricing →
Kartra
Kartra pricing starts at $59/month for the Essentials plan or $52/month paid annually.
verified 6d ago
View pricing →
Recorded annual contract medians
Drip
median is
$0
less than
Kartra
· different customer contracts; not a quote
Cheapest
$500
Spread
0%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
1-2,500 people
$468/yr
year 1 license · flat plan price
STARTER
$1.4K/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$500/yr
Vendr · n=353
↓ Lowest median
Median annual
$500/yr
Vendr · n=82
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
4 sourced facts
1 contract · Vendr median · 2 review platforms
Last verified
5d ago
Confidence
Medium confidence
Sources
24 sourced facts
21 hidden-cost · 2 contract · Vendr median
Last verified
6d ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Drip
Kartra
Auto-renewal
—
Yes
Cancellation
—
—
Commitment
✓
monthly or annual billing cycle
—
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Drip and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | Kartra |
|---|---|---|
| 1-2,500 people | $39 /month | $59 /month |
| STARTER | — | $119 /month |
| GROWTH | — | $229 /month |
| PROFESSIONAL | — | $549 /month |
Market Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Contract Terms
| Term | Drip | Kartra |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | — |
| Minimum commitment | monthly or annual billing cycle | — |