Drip vs Kartra
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while Kartra ranges from $52–$549/month. Kartra is typically 30% more affordable, though your actual cost depends on tier and team size.
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Drip and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | Kartra |
|---|---|---|
| 2,500 contacts | $39 /month | $59 /month |
| 5,000 contacts | $89 /month | $119 /month |
| 30,000 contacts | $449 /month | $229 /month |
| 100,000 contacts | $1.2K /month | $549 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals