Price checkMonthly
NewsletterFreeCreator$39/moPro$79/mo
See all 3 plans

All ConvertKit Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Newsletter

  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages and forms
  • Unlimited email broadcasts
  • Audience tagging and segmentation
  • Sell digital products and subscriptions

Creator

  • Everything in Newsletter plan
  • Unlimited Visual Automations
  • Unlimited email sequences
  • Remove Kit branding
  • A/B test subject lines
  • Apps and integrations
  • 2 users
  • 24/7 email and chat support

Pro

  • Everything in Creator plan
  • Unlimited users
  • Insights dashboard
  • Subscriber engagement scoring
  • Deliverability reporting
  • A/B test subject lines and content
  • Facebook custom audiences
  • Newsletter referral system
  • Collaborative editing
  • Edit links in sent broadcasts
  • 24/7 priority email and chat support
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What does ConvertKit actually cost you?

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Tier
Billing
Your projected cost$975per month · $39/unit × 25units
Year 1 license$12K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across ConvertKit's plans, annualized. Custom-priced tiers show a hatched bar.

NewsletterCustom
Creator$468/yr
Pro$948/yr
Real-world benchmark

Buyers actually pay a median of $1.2K/yr for ConvertKit contracts (Vendr deal flow, n=142). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

ConvertKit costs Free to $189 per month as of August 2026, with 3 plans available including a free tier. Plans: Newsletter (free), Creator at $39/month, and Pro at $79/month. The median contract is $1,164/year based on 142 verified purchases.

Try ConvertKit Free

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

ConvertKit offers 3 pricing tiers: Newsletter, Creator, Pro. A free plan is available. Paid plans include Creator at $39/month, Pro at $79/month. The Creator plan is growing creators who need automations and sequences.

Compared to other marketing automation software, ConvertKit is positioned at the mid-market price point.

  • Median contract: $1,164/yr from 142 purchases Precise
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — 30 days from charge date (applied inconsistently per user reports)
Last verified: | Sources: 1 pricing pages and reviews

How much does ConvertKit cost?

ConvertKit offers a free plan with 2 paid tiers from $39 to $189/month. Plans include Newsletter (free), Creator at $39/month, Pro at $79/month.

ConvertKit Pricing Overview

ConvertKit has 3 pricing plans, including a free tier. Paid plans range from $0 to $189/month. The Newsletter plan is free and is best for new creators building their first email list. The Creator plan costs $39/month, best for growing creators who need automations and sequences. The Pro plan costs $79/month, best for professional creators and teams needing advanced analytics and collaboration.

ConvertKit contracts auto-renew, with a Monthly or annual minimum commitment.

The median ConvertKit customer pays $1,164/year based on 142 verified purchases.

There are at least 6 documented hidden costs beyond ConvertKit's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 9, 2026 from 1 independent source.

Try ConvertKit Free

Kit (formerly ConvertKit) pricing starts at $39/month (monthly billing) or $39/month (annual billing) for the Creator plan with up to 1,000 subscribers. The Pro plan starts at $79/month (monthly) or $79/month (annual) for up to 1,000 subscribers. Both plans scale in price as your subscriber list grows — Creator reaches $139/month at 10,000 subscribers, and Pro reaches $189/month at 10,000 subscribers.

Kit offers three plans: Newsletter is free for up to 10,000 subscribers with one basic Visual Automation. Creator unlocks unlimited automations, sequences, and integrations starting at $39/month. Pro adds advanced analytics, subscriber engagement scoring, unlimited team members, and a newsletter referral system starting at $79/month.

Kit raised entry-level prices approximately 34% in October 2025 — Creator moved from $29/month to $39/month and Pro from $59/month to $79/month for new customers. Annual billing saves roughly 16% (about two months free) across all paid tiers.

Pricing is subscriber-count-based on paid plans: the published $39/$79 entry prices apply only to lists under 1,000 subscribers. A 5,000-subscriber list costs $79/month on Creator or $139/month on Pro (monthly billing), and a 10,000-subscriber list costs $139/month on Creator or $189/month on Pro.

How ConvertKit Pricing Compares

Compare ConvertKit pricing against top alternatives in Marketing Automation.

Mailchimp $0-350+/mo Compare → ActiveCampaign $29-149/mo Compare → Klaviyo $0-1,500+/mo Compare →

Compare ConvertKit vs Alternatives

Before committing to ConvertKit, compare pricing with these 3 alternatives in the same category.

VSMailchimp
Free

Creators who need more template variety and design options

Full comparison
VSActiveCampaign
From $29/mo

Creators ready to graduate to more advanced automation

Full comparison
VSKlaviyo
Free

Creators with e-commerce products needing store integration

Full comparison

All ConvertKit alternatives & migration guides

What Companies Actually Pay for ConvertKit

The median ConvertKit buyer pays $1,164/year based on 142 verified purchase transactions.

What companies actually pay $1,164/yr Median across 142 community cost mentions Precise
Review scores
TrustRadius 8.6out of 10 (6)
Trustpilot 1.3out of 5 (21)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Poor and unresponsive customer support with no phone optionAccount termination without warning or adequate explanationMid-contract price increases without noticeNo automatic plan downgrade when subscriber count drops
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 142 distinct user reports. Indicative only — not contract-grade data.

ConvertKit Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

~10,000 Subscriber List on Creator Plan $119 Year 1 total
$1,428/year
Total $119

A creator with approximately 9,500 subscribers using the Creator plan with automation and integrations.

Larger Newsletter at Scale ~$300/month Year 1 total

A publisher with a larger subscriber base, cited as a benchmark against DIY email infrastructure costs.

Trustpilot review, May 31, 2025

How ConvertKit Pricing Compares

Software Starting Price Top Price
ConvertKit Free $189/month
ActiveCampaign $15/month $145/month
Brevo $9/month $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $1200/user/month
Customer.io $100/month $1000/month

Detailed pricing comparisons:

Browse all Marketing Automation pricing →

6 ConvertKit Hidden Costs Beyond the List Price

Beyond the listed price, ConvertKit has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Subscriber-Count Scaling Costs $119-$300
    high 3 sources
    Trustpilot "I was paying $119/mo for Convert Kit as I was on the 10k plan (roughly 9,500 subscribers)"
    Hacker News "the 3 weeks of Go/PostgreSQL/Redis setup explains why people just pay ConvertKit $300/month"
    Hacker News "i am using convertkit for one of my product blurweb app now i am crossing 1000 soon i. just send product updates so their pricing can get so expensive when i don't even have a much need for automations"
  • No Automatic Plan Downgrade $20-$40/month
    high 2 sources
    Trustpilot "I got billed for the 10k bc I didn’t manually reach out to downgrade my account. I have to manually reach out to downgrade?"
    Trustpilot "Disgusting the way they automatically increase your plant, but they will NOT do it when you decrease it. I got charged for an annual plan, (6 month pending)."
  • Mid-Contract Price Increases 50-200% of license costs
    critical 2 sources
    Trustpilot "Bought in on one plan, the price then tripled. I was stuck for the rest of my contract knowing I was going to have to change services eventually."
    Trustpilot "last year, they raised their prices 50% without telling customers that email campaigns sent from their platform would not render in Outlook"
  • No Refund Policy $99-$240/year
    medium 2 sources
    Trustpilot "I emailed support, and she downgraded my account (within 24 hours of being billed), and she told me they don't offer refunds."
    Trustpilot "Offered me a one year discount to stay and told me it was outside the 30 day refund, despite them changing the rules mid-contract."
  • Automation Requires Paid Plan Upgrade $39/month
    medium 1 source
    TrustRadius "I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours."
  • Opaque and Inconsistent Billing Practices 5-15% of license costs
    high 2 sources
    Trustpilot "At one point you might be asked to upgrade to a $49 plan which then shows up as $29 on the billing page, which later shows up as $79 when you go to cancel, only for them to let you know it’s actually $129."
    Trustpilot "I had to email billing monthyl to get clarification on my billing, as I always found them to overcharge me."
Tip

Ask your ConvertKit sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Trustpilot Consumer reviews Hacker News Tech community TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 20 source citations total.

ConvertKit Contract Terms

ConvertKit contracts auto-renew and cannot be downgraded mid-term. Changes require 30 days from charge date (applied inconsistently per user reports). These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 30 days from charge date (applied inconsistently per user reports)
Minimum Commitment Monthly or annual
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual billing
Price Escalation Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice
Note

Downgrade requires manual contact with support and is not automatic when subscriber count drops. Refunds are not issued after a downgrade request, even when made within 24 hours of billing.

Based on 3 verified sources

How to Negotiate ConvertKit Pricing

ConvertKit contracts are negotiable. These 4 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 4 tactics
Monitor Subscriber Count Closely high success

The Newsletter plan caps at 10,000 subscribers before forcing an upgrade to Creator ($33/month) or Pro ($66/month). Set alerts before crossing the threshold and clean inactive subscribers in writing before billing cycles to avoid being auto-upgraded without auto-downgrade.

Multiple Trustpilot billing complaints
Request Annual Discount Upfront medium success

Annual billing on Creator ($390/year vs $396 paying monthly) and Pro ($790/year vs $792 paying monthly) provides modest published savings, and one user reported being offered a one-year discount to stay after a price increase — ask before renewal.

Trustpilot user report of one-year discount offer
Document All Support Interactions medium success

When requesting downgrades from Pro to Creator or Creator to Newsletter, or seeking refunds, document all support interactions in writing. Multiple users report being denied refunds or receiving automated responses, so a paper trail may improve outcomes.

Trustpilot support quality complaints
Threaten Cancellation for Retention Discount medium success

At least one user reports being offered a one-year discount when indicating they planned to cancel. Contact support and state you are evaluating switching to a competitor such as ActiveCampaign or Mailchimp — a retention offer may be extended.

Trustpilot review, Sep 11, 2025
High success Medium Low / difficult

Full negotiation guide →

ConvertKit Price History

Pricing changes CostBench has tracked for ConvertKit, verified across 11 snapshots going back to 2022Q4.

  1. ConvertKit price increase

    Highest tier increased from $66 to $79/month

    +19.7%

  2. ConvertKit Creator increase

    Creator tier increased from $33 to $39/month

    +18.2%

  3. ConvertKit price decrease

    Highest tier decreased from $79 to $66/month

    -16.46%

  4. ConvertKit Creator increase

    Creator tier increased from $29 to $33/month

    +13.8%

  5. ConvertKit tier renamed

    "Free" renamed to "Newsletter"

  6. ConvertKit tier renamed

    "Creator Pro" renamed to "Pro"

  7. ConvertKit price decrease

    Highest tier decreased from $121 to $79/month

    -34.71%

  8. ConvertKit tier restructure

    Changed from 4 to 3 pricing tiers

  9. ConvertKit price increase

    Highest tier increased from $79 to $121/month

    +53.16%

  10. ConvertKit tier restructure

    Changed from 3 to 4 pricing tiers

  11. ConvertKit price decrease

    Highest tier decreased from $99 to $79/month

    -20.2%

  12. ConvertKit price increase

    Highest tier increased from $79 to $99/month

    +25.32%

  13. ConvertKit price decrease

    Highest tier decreased from $99 to $79/month

    -20.2%

Price increased 34% over 3.8 years

View ConvertKit's full price history →

ConvertKit Pricing FAQ

01 How much does Kit (ConvertKit) cost per month?

Kit's Creator plan starts at $39/month (monthly billing) or $39/month (annual billing) for up to 1,000 subscribers. The Pro plan starts at $79/month (monthly) or $79/month (annual). Both plans scale with subscriber count — Creator costs $59/month at 3,000 subscribers, $79/month at 5,000, and $139/month at 10,000. Pro costs $99/month at 3,000, $139/month at 5,000, and $189/month at 10,000.

02 Is Kit (ConvertKit) free?

Yes. Kit's Newsletter plan is free for up to 10,000 subscribers and includes unlimited landing pages, forms, and email broadcasts, plus one basic Visual Automation. Paid features like unlimited automations, email sequences, integrations, and Kit branding removal require the Creator plan ($39/month) or higher.

03 How does Kit pricing scale with subscriber count?

Kit uses subscriber-based tiered pricing on paid plans. Creator plan monthly prices: $39/month (up to 1,000 subscribers), $59/month (3,000), $79/month (5,000), $139/month (10,000). Pro plan monthly prices: $79/month (1,000), $99/month (3,000), $139/month (5,000), $189/month (10,000). Annual billing reduces each tier by roughly 16%.

04 Does Kit offer annual billing discounts?

Yes. Annual billing saves approximately 16% compared to monthly billing — roughly two months free per year. The Creator plan drops from $39/month to $39/month ($390/year) and Pro drops from $79/month to $79/month ($790/year) for the 1,000-subscriber entry tier. Savings apply proportionally across all subscriber tiers.

05 What changed with Kit pricing in 2025?

Kit (then ConvertKit) raised prices by approximately 34% for new customers in October 2025. The Creator plan entry price increased from $29/month to $39/month, and Pro increased from $59/month to $79/month. Existing subscribers on legacy plans may have been grandfathered, but new sign-ups pay the higher rates.

06 What is the difference between Kit Creator and Pro plans?

Creator ($39/month for 1,000 subscribers) includes unlimited automations, sequences, integrations, and 2 users. Pro ($79/month for 1,000 subscribers) adds unlimited users, an insights dashboard, subscriber engagement scoring, deliverability reporting, a newsletter referral system, Facebook custom audiences, collaborative editing, the ability to edit links in sent broadcasts, and 24/7 priority support.

07 Does ConvertKit automatically downgrade my plan if I reduce my subscriber count?

No. ConvertKit automatically upgrades your plan as your subscriber count grows but does not automatically downgrade when you remove subscribers. You must manually contact support to request a lower tier. Refunds are not issued for billing that occurred before the downgrade request.

08 What is ConvertKit's refund policy?

ConvertKit does not offer refunds as a standard policy. Users have reported being denied refunds even when requesting a downgrade within 24 hours of a billing charge. A 30-day refund window was referenced in one account but appears to be applied inconsistently.

09 Can I use automation on the free Newsletter plan?

No. The free Newsletter plan does not include automated email sequences or the visual automation builder. To access automations, you need the Creator plan ($39/month at base subscriber counts) or the Pro plan ($79/month at base subscriber counts). Both prices scale upward as your list grows.

10 Has ConvertKit raised prices on existing subscribers?

Yes, according to multiple user reports. Users have cited a platform-wide 50% price increase and individual cases of prices tripling mid-contract. Users locked into annual plans at the time of increases reported having no recourse.

11 How do I cancel or delete my ConvertKit account?

Cancelling a subscription is reported to be straightforward, but full account deletion is a separate and slower process. Users have reported waiting six weeks or more for deletion to be completed, with ConvertKit's legal team involved in processing the request.

Is this pricing incorrect? — we'll verify and update it.