ActiveCampaign vs Customer.io
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Customer.io ranges from $0–$1000/month. ActiveCampaign is typically 86% more affordable, though your actual cost depends on tier and team size.
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ActiveCampaign and Customer.io both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Customer.io |
|---|---|---|
| Starter | $15 /month | Free /month |
| Plus | $49 /month | $100 /month |
| Pro | $79 /month | $1K /month |
| Enterprise | $145 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals