ActiveCampaign vs Customer.io
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Customer.io ranges from $100–$1000/month. ActiveCampaign is typically 92% more affordable, though your actual cost depends on tier and team size.
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 8w ago
$6.5K
$11K
Recorded annual contract medians
Customer.io
median is
$4.0K
less than
ActiveCampaign
· different customer contracts; not a quote
Cheapest
$6.5K
Spread
38%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$588/yr
year 1 license · flat plan price
Premium
$12K/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$11K/yr
Vendr · n=0 · limited data
avg 20% negotiated
↓ Lowest median
Median annual
$6.5K/yr
Vendr · n=14
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
1mo ago
Confidence
High confidence
Sources
19 sourced facts
13 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified
3mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
ActiveCampaign
Customer.io
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; refund window is 30 days from charge
—
Commitment
✓
Monthly or annual billing available
1 year (annual contracts required)
Price escalation
Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years.
Users report prices nearly doubling every ~5 years with no grandfathering; at renewal, rates may triple unless a 2-year contract is signed
Can downgrade
✓
Yes
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ActiveCampaign and Customer.io both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Customer.io |
|---|---|---|
| Starter | $15 /month | $100 /month |
| Plus | $49 /month | $1K /month |
| Pro | $79 /month | Custom |
| Enterprise | $145 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Customer.io
4 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
$425/month
Small Business (~5,000 Contacts)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals
Contract Terms
| Term | ActiveCampaign | Customer.io |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | 1 year (annual contracts required) |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | Users report prices nearly doubling every ~5 years with no grandfathering; at renewal, rates may triple unless a 2-year contract is signed |
| Can downgrade | Yes | No |