ActiveCampaign vs Drift
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Drift ranges from $2500–$5000/month. ActiveCampaign is typically 98% more affordable, though your actual cost depends on tier and team size.
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ActiveCampaign and Drift both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Drift |
|---|---|---|
| Starter | $15 /month | $2.5K /month |
| Plus | $49 /month | Free |
| Pro | $79 /month | Free |
| Enterprise | $145 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Drift
- Median annual cost
- $429
- Based on
- 292 deals