ActiveCampaign vs Drift Pricing (2026)
Compare / ActiveCampaign vs Drift
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Team size
25 seats

ActiveCampaign vs Drift

Marketing Automation pricing comparison · 2026

ActiveCampaign pricing ranges from $15–$145/month, while Drift uses custom pricing. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Drift pricing
Discount programs →
Compare
2 products · Marketing Automation
Side-by-side · live
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 6w ago
$429 $11K
View pricing →
Drift
Drift does not publish public pricing.
verified 2d ago
$429 $11K
View pricing →
Verdict · Vendr median · year 1
Drift saves $10K vs ActiveCampaign · 25 seats
Cheapest $429
Spread 96%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$14K/yr
year 1 license · $49/seat
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$11K/yr
Vendr · n=0 · limited data avg 20% negotiated
↓ Lowest median
Median annual
$429/yr
Vendr · n=292
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified 1mo ago
Confidence High confidence
Sources 1 sourced fact
Vendr median
Last verified 2d ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Contact-Based Pricing Escalation
    100-500% of base license costs
    3 sources
  • Year-Over-Year Price Increases
    25-35% of license costs
    3 sources
  • Difficult Cancellation and Unauthorized Charges
    $84-$2,600
    3 sources
  • SMS and Add-On Costs
    $15-$159/month
    1 source
  • Feature Lock Requiring Tier Upgrades
    $30-$100/month
    2 sources
No hidden costs documented
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.3/5 (936)
Trustpilot
2.7/5 (1,367)
G2
4.5/5 (14,629)
Best for
Small businesses getting started with email marketing
Watch out
Aggressive year-over-year price increases for existing customers
No public ratings yet
Best for
Mid-market B2B teams looking to add conversational chat and AI-powered bot workflows to their sales and marketing stack.
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Drift pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

ActiveCampaign

$15–$145
/month
4 plans
Full pricing breakdown →
VS
Marketing Automation

Drift

Custom pricing
/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — ActiveCampaign uses Per-seat subscription pricing while Drift uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Per-seat subscription

ActiveCampaign

$15–$145 / month
See full ActiveCampaign pricing →
vs

Drift

Custom pricing
See full Drift pricing →

ActiveCampaign and Drift both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ActiveCampaign Drift
Starter $15 /month Custom
Plus $49 /month Custom
Pro $79 /month Custom
Enterprise $145 /month —

Market Intelligence

ActiveCampaign

Median annual cost
$10,548
Average negotiated discount
20%

Drift

Median annual cost
$429
Based on
292 deals

Continue researching

ActiveCampaign

Drift

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