ActiveCampaign vs Brevo
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Brevo ranges from $9–$499/month. Brevo is typically 77% more affordable, though your actual cost depends on tier and team size.
VS
ActiveCampaign and Brevo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Brevo |
|---|---|---|
| Starter | $15 /month | $9 / |
| Plus | $49 /month | $29 / |
| Pro | $79 /month | $69 / |
| Enterprise | $145 /month | $18 / |
| Standard (20,000 emails) | — | $65 / |
| Standard (100,000 emails) | — | $129 / |
| Professional | — | $499 / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Brevo
5 scenarios$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Contract Terms
| Term | ActiveCampaign | Brevo |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | — |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | Yes |