ActiveCampaign vs HubSpot CRM
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while HubSpot CRM ranges from $0–$150/user/month. HubSpot CRM is typically 24% more affordable, though your actual cost depends on tier and team size.
VS
Plan-by-Plan Pricing
| Plan | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Starter | $15 /month | Free /user/month |
| Plus | $49 /month | $20 /seat/month |
| Pro | $79 /month | $100 /seat/month |
| Enterprise | $145 /month | $150 /seat/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Contract Terms
| Term | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | Must provide notice before annual renewal; difficult to cancel mid-contract |
| Minimum commitment | Monthly or annual billing available | 1 year |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | No |