ActiveCampaign vs WhatConverts
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while WhatConverts ranges from $30–$160/month. ActiveCampaign is typically 17% more affordable, though your actual cost depends on tier and team size.
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 8w ago
$720
$11K
WhatConverts
WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and fo
verified 7w ago
$720
$11K
Annual license estimate
ActiveCampaign
costs
$132
less than
WhatConverts
· 25 seats where applicable
Cheapest
$588
Spread
18%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$588/yr
year 1 license · flat plan price
Plus
$720/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$11K/yr
Vendr · n=0 · limited data
avg 20% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
1mo ago
Confidence
High confidence
Sources
14 sourced facts
11 hidden-cost · 1 contract · 2 review platforms
Last verified
1mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Affiliate partner — does not affect ranking.
Visit WhatConverts pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ActiveCampaign and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | WhatConverts |
|---|---|---|
| Starter | $15 /month | $30 /month |
| Plus | $49 /month | $60 /month |
| Pro | $79 /month | $100 /month |
| Enterprise | $145 /month | $160 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)
Contract Terms
| Term | ActiveCampaign | WhatConverts |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | — |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | — |