ActiveCampaign vs WhatConverts
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while WhatConverts ranges from $30–$1250/month. ActiveCampaign is typically 21% more affordable, though your actual cost depends on tier and team size.
VS
ActiveCampaign and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | WhatConverts |
|---|---|---|
| Starter | $15 /month | $30 /month |
| Plus | $49 /month | $60 /month |
| Pro | $79 /month | $100 /month |
| Enterprise | $145 /month | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)