ActiveCampaign vs Pardot
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Pardot ranges from $1250–$15000/month. ActiveCampaign is typically 97% more affordable, though your actual cost depends on tier and team size.
VS
ActiveCampaign and Pardot both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Pardot |
|---|---|---|
| Starter | $15 /month | $1.3K /month (up to 10k contacts) |
| Plus | $49 /month | $2.8K /month (up to 10k contacts) |
| Pro | $79 /month | $4K /month (up to 10k contacts) |
| Enterprise | $145 /month | $15K /month (up to 75k contacts) |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Contract Terms
| Term | ActiveCampaign | Pardot |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | 30 days before renewal |
| Minimum commitment | Monthly or annual billing available | 1 year |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | Standard renewal increases apply; users report difficulty canceling or modifying contracts |
| Can downgrade | Yes | No |