ActiveCampaign vs MailerLite
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while MailerLite ranges from $0–$18/month. MailerLite is typically 87% more affordable, though your actual cost depends on tier and team size.
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ActiveCampaign and MailerLite both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | MailerLite |
|---|---|---|
| Starter | $15 /month | Free /month |
| Plus | $49 /month | $10 /month (1,000 subscribers) |
| Pro | $79 /month | $18 /month (1,000 subscribers) |
| Enterprise | $145 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals