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Last verified:
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ActiveCampaign costs $15 to $145 per month as of November 2026, with 4 plans available. Plans: Starter at $15/month (billed annually), Plus at $49/month (billed annually), Pro at $79/month (billed annually), and Enterprise at $145/month (billed annually). Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

ActiveCampaign offers 4 pricing tiers: Starter, Plus, Pro, Enterprise. Paid plans include Starter at $15/month (billed annually), Plus at $49/month (billed annually), Pro at $79/month (billed annually). The Plus plan is growing businesses needing automation and customer insights.

Last verified: | Sources: 8 pricing pages and reviews
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ActiveCampaign lists $15-$145/month, but hidden costs like implementation and support add to the total as of November 2026. Key hidden costs: contact-based pricing escalation, year-over-year price increases, difficult cancellation and unauthorized charges. Verified from 8 sources by CostBench.

Hidden Costs Breakdown

1

Contact-Based Pricing Escalation

high overage

ActiveCampaign's pricing scales significantly with contact count. The Starter plan is $15/month billed annually, but the price rises as your contact list grows, and larger lists may require a higher plan such as Plus ($49/month billed annually). New accounts are charged for all contacts, including unsubscribed, bounced, and unconfirmed ones.

trustpilot · 2025-07-17

Every year we pay more, but get less value in return. They lock you in and then continuously charge you more and more.

g2 · 2026-01-27

Pricing also climbs quickly as your list grows and you need higher-tier features.

2

Year-Over-Year Price Increases

high compliance

Long-term customers report aggressive annual price increases. One user documented their cost rising from $2,700 to $3,600 to $4,700 over three years for the same features. Another reported going from $200 to $800/month. Price hikes of 25-35% at renewal are common, often framed as discounted rates (source dated Jan 2026).

trustpilot · 2026-01-27

$2700 two years ago became $3600 last year and $4700 this year for identical features. So will next year be $6000?

trustpilot · 2025-10-17

I've been a customer for about 6 years, running a social impact business. In the beginning Active Campaign was really wonderful for what I needed. However, as a small business their fees have increase...

3

Difficult Cancellation and Unauthorized Charges

high compliance

Multiple Trustpilot reviewers report continued billing after cancellation and difficulty obtaining refunds. Customers describe auto-renewal traps where the platform charges for months after explicit cancellation requests, with support delaying responses past refund windows.

trustpilot · 2026-03-17

We cancelled our account last July however they keep taking £84 from our account every month. The chatbot is far from helpful, contact is poor...

trustpilot · 2026-03-13

They charge you through auto-renewal, make it difficult to cancel the account, and then refuse to issue a refund even when the service has not been used for months.

4

SMS and Add-On Costs

medium addon

SMS marketing requires a separate add-on, with credits priced by volume and a lower per-message cost at higher tiers. Transactional email via Postmark is also billed separately. Custom reporting costs extra except on Enterprise, where it is included. The CRM Pipelines add-on is charged per user.

trustpilot · 2024-06-30

Even a minor feature that you would expect would be blocked, and they will try to upgrade to the next tier.

5

Feature Lock Requiring Tier Upgrades

medium addon

Essential features like advanced segmentation, predictive content, and attribution tracking are locked behind higher tiers. The Starter plan limits automations to 5 actions with no branching, making complex workflows impossible without upgrading to Plus ($49/month billed annually) or Pro ($79/month billed annually). CRM features require Plus or above.

trustpilot · 2026-01-20

Long-time user (10 years) frustrated with recent transformation: eliminated phone support, billing support, and totally jacked up the price.

g2 · 2026-01-27

Pricing also climbs quickly as your list grows and you need higher-tier features.

6

Inactive Contact Billing (New Policy Nov 2025)

medium overage

As of November 2025, new ActiveCampaign accounts are charged for ALL contacts including unsubscribed, bounced, and unconfirmed contacts. Previously only active/marketable contacts counted. This can significantly inflate costs since you pay for contacts you cannot email. Accounts created before November 2025 are grandfathered on the old policy.

trustpilot · 2025-07-17

Every year we pay more, but get less value in return. They lock you in and then continuously charge you more and more.

Frequently Asked Questions

01 What hidden costs should I budget for with ActiveCampaign?

Beyond the license fee, budget for: Contact-Based Pricing Escalation (Rises with contact count, often well above the base plan price); Year-Over-Year Price Increases (25-35% of license costs); Difficult Cancellation and Unauthorized Charges ($84-$2,600); SMS and Add-On Costs (Varies by add-on and usage); Feature Lock Requiring Tier Upgrades (The price gap between Starter ($15/month billed annually) and the higher tier you need); Inactive Contact Billing (New Policy Nov 2025) (10-30% of license costs). Exact totals depend on your deployment size and negotiated terms.

02 Does ActiveCampaign charge for implementation?

Implementation costs for ActiveCampaign vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does ActiveCampaign support cost?

Premium support pricing for ActiveCampaign depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with ActiveCampaign?

ActiveCampaign's pricing scales significantly with contact count. The Starter plan is $15/month billed annually, but the price rises as your contact list grows, and larger lists may require a higher plan such as Plus ($49/month billed annually). Estimated impact: Rises with contact count, often well above the base plan price.

05 What add-ons cost extra with ActiveCampaign?

Add-on pricing for ActiveCampaign varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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Check current ActiveCampaign pricing

Prices and terms change; verify against the live pricing page.

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