ActiveCampaign Pricing Calculator 2026
Estimate your total cost including hidden fees
The ActiveCampaign pricing calculator at CostBench estimates true total cost of ownership, factoring in implementation, support, training, and hidden costs that add ~350% beyond the advertised $15–$145/month pricing.
Your actual ActiveCampaign cost depends on team size, tier selection, contract length, and add-ons. Enter your specifics below to get a personalized breakdown with Year 1 and ongoing costs.
- Base pricing: 4 tiers available, $15–$145/month
- Annual savings: Typically 17% off with annual billing
- Implementation: $500–$2,000 per user
- Support fees: ~20% of license cost for premium support
- Training: $500 per user for onboarding and training
Compared to other marketing automation tools, ActiveCampaign is mid-market priced. Hidden costs typically add 350% to the advertised price across the industry.
ActiveCampaign pricing ranges from $15 to $145 per month as of May 2026. ActiveCampaign offers 4 pricing tiers. Hidden costs include contact-based pricing escalation, year-over-year price increases, difficult cancellation and unauthorized charges, which can add 30-60% to the base license fee. Pricing verified from 8 sources by CostBench.
Flat-rate pricing — cost doesn't vary by team size
Your Estimate
Cost Breakdown
Includes one-time costs (implementation, training)
Real-World ActiveCampaign Cost Examples
Solo Marketer (1,000 contacts, Starter plan)
$180$180/year
A solopreneur using the Starter plan at $15/month for basic email marketing with 1 user seat and up to 5 automation actions on a 1,000-contact list
Calculated from ActiveCampaign pricing page (Starter at 1,000 contacts)Small Business (1,000 contacts, Plus plan)
$588$588/year
A small business using the Plus plan at $49/month for unlimited automation actions, 25 business goals, and 1 user seat on a 1,000-contact list
Calculated from ActiveCampaign pricing page (Plus at 1,000 contacts)Growing Team (1,000 contacts, Pro plan)
$948$948/year
A growing team using the Pro plan at $79/month for advanced orchestration, attribution, 200 business goals, and 3 user seats on a 1,000-contact list
Calculated from ActiveCampaign pricing page (Pro at 1,000 contacts)Compare at This Team Size
Frequently Asked Questions
01 How accurate is this ActiveCampaign pricing calculator?
This calculator uses official ActiveCampaign pricing data verified as of 2026-05-03. Hidden cost estimates are based on 6 verified cost categories from real user reports. Actual costs may vary based on negotiated discounts, specific feature requirements, and implementation complexity.
02 What hidden costs should I include in my ActiveCampaign budget?
Our calculator includes 6 verified hidden cost categories for ActiveCampaign: Contact-Based Pricing Escalation, Year-Over-Year Price Increases, Difficult Cancellation and Unauthorized Charges, SMS and Add-On Costs, and 2 more. Toggle each to see how they affect your total cost.
03 Should I choose monthly or annual billing for ActiveCampaign?
Annual billing typically saves 15-20% compared to monthly rates. However, monthly billing provides flexibility if you're testing the platform or have fluctuating team sizes. Commit annually only once you've validated the tool fits your needs.
04 How do I know which ActiveCampaign tier I need?
Start with your must-have features. ActiveCampaign offers 4 tiers ranging from $15 to $145/month. Entry tiers work for basic needs, while enterprise tiers add advanced security, customization, and support.
05 Can I negotiate ActiveCampaign pricing below calculator estimates?
Yes, ActiveCampaign pricing is negotiable. Most companies save ~20% off list prices through negotiation, especially for larger deployments or multi-year commitments. See our negotiation guide for tactics.