ActiveCampaign vs Outgrow Pricing (2026)
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ActiveCampaign vs Outgrow

Marketing Automation pricing comparison · 2026

ActiveCampaign pricing ranges from $15–$145/month, while Outgrow ranges from $0–$720/month. Both products are similarly priced at comparable tiers.

Marketing Automation

ActiveCampaign

$15–$145
/month
4 plans
Full pricing breakdown →
VS
Marketing Automation

Outgrow

$0–$720
/month
6 plans · Free tier
Full pricing breakdown →

ActiveCampaign and Outgrow both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ActiveCampaign Outgrow
Starter $15 /month Free /per month
Plus $49 /month $22 /per month
Pro $79 /month $45 /per month
Enterprise $145 /month $115 /per month
Business — $720 /per month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ActiveCampaign

3 scenarios
$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)

Outgrow

6 scenarios
$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
See all 6 scenarios →

Market Intelligence

ActiveCampaign

Median annual cost
$10,548
Average negotiated discount
20%

Outgrow

Median annual cost
$4,250
Average negotiated discount
41%
0

What Users Say

ActiveCampaign

G2
4.5/5 (14,629)
Trustpilot
2.7/5 (1,367)
Top complaints
  • Aggressive year-over-year price increases for existing customers
  • Contact-based pricing becomes extremely expensive as list grows
  • Difficult cancellation process with unauthorized charges after cancellation

Outgrow

Trustpilot
2.2/5 (15)
Top complaints
  • Pricing transparency - features cost more than advertised
  • Locked features requiring constant upgrades
  • Auto-renewal without notification

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ActiveCampaign 6 hidden costs

high
Contact-Based Pricing Escalation 100-500% of base license costs
high
Year-Over-Year Price Increases 25-35% of license costs
high
Difficult Cancellation and Unauthorized Charges $84-$2,600
medium
SMS and Add-On Costs $15-$159/month
medium
Feature Lock Requiring Tier Upgrades $30-$100/month
See all ActiveCampaign hidden costs →

Outgrow 8 hidden costs

high
Lead Tier Caps Force Upgrades at Scale $70-$505/month for forced plan upgrades when lead caps are hit
high
Key Features Gated Behind Higher Tiers $70-$575/month to access premium features not available on lower tiers
medium
Content Piece Limits on Lower Plans $70-$95/month upgrade to Essentials for unlimited content pieces
medium
Plan and Pricing Changes Without Clear Communication Variable — unexpected cost increases when plans are restructured
medium
Lead Add-On Costs When Hitting Tier Ceilings Custom pricing for lead add-ons — not publicly disclosed
See all Outgrow hidden costs →

Contract Terms

Term ActiveCampaign Outgrow
Auto-renewal Yes Yes
Cancellation Must cancel before renewal date; refund window is 30 days from charge No notification provided
Minimum commitment Monthly or annual billing available Not specified in sources
Price escalation Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade Yes —
Start ActiveCampaign Free Trial — 14 Days
Try Outgrow Free

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