ActiveCampaign vs Iterable
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
ActiveCampaign and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Iterable |
|---|---|---|
| Starter | $15 /month | Custom |
| Plus | $49 /month | Custom |
| Pro | $79 /month | Custom |
| Enterprise | $145 /month | — |
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | ActiveCampaign | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | — |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | — |