ActiveCampaign vs Instapage
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Instapage ranges from $79–$299/month. ActiveCampaign is typically 50% more affordable, though your actual cost depends on tier and team size.
VS
ActiveCampaign and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Instapage |
|---|---|---|
| Starter | $15 /month | $99 /per month |
| Plus | $49 /month | $199 /per month |
| Pro | $79 /month | $299 /per month |
| Enterprise | $145 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0
Contract Terms
| Term | ActiveCampaign | Instapage |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | Cancel before trial ends to avoid charges |
| Minimum commitment | Monthly or annual billing available | Monthly or annual billing available |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | Historical pattern of 10-20% annual price increases with plan restructuring every 1-2 years |
| Can downgrade | Yes | — |