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All Klaviyo Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
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Free

  • Up to 250 active profiles
  • 500 email sends per month
  • $5 of mobile messages per month
  • $5 of Composer usage per month
  • Email support (first 60 days)
  • Automations, segmentation and built-in reporting
  • Web forms
  • Revenue attribution for campaigns

Enterprise

  • Everything in Email
  • Dedicated customer success manager
  • Onboarding & migration support
  • Priority support
  • Custom sending infrastructure
  • Advanced security (SSO, audit logs)
  • Quarterly business reviews
  • Custom integrations
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Last verified:
High confidence

Klaviyo has a free plan; paid plans are quote-based. Plan: Free (free). Custom pricing is available on request. The median contract is $1,188/year based on 88 community cost mentions.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Klaviyo offers 2 pricing tiers: Free, Enterprise. The Enterprise plan is high-volume senders (100k+ contacts) with complex needs.

Compared to other marketing automation software, Klaviyo is positioned at the budget-friendly price point.

  • Median contract: $1,188/yr from 88 purchases Precise
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — Can be cancelled anytime based on monthly billing
Last verified: | Sources: 5 pricing pages and reviews

How much does Klaviyo cost?

Klaviyo has a free plan; paid plans are quote-based. Plans include Free (free), Enterprise (custom pricing).

Klaviyo Pricing Overview

Klaviyo has a free plan; paid plans are quote-based. The Free plan is free and is best for small stores just starting with email marketing. The Enterprise plan requires contacting sales for a custom quote and is designed for high-volume senders (100k+ contacts) with complex needs.

Klaviyo contracts auto-renew, with a Month-to-month with no long-term contract required minimum commitment, requiring Can be cancelled anytime based on monthly billing notice to cancel.

The median Klaviyo customer pays $1,188/year based on 88 community cost mentions.

There are at least 5 documented hidden costs beyond Klaviyo's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 20, 2026 from 5 independent sources.

Try Klaviyo Free

Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce businesses. Founded in 2012 and going public on the NYSE in 2023, Klaviyo powers marketing automation for over 143,000 brands including Glossier, Chubbies, Living Proof, and Brooklinen. The platform has become synonymous with e-commerce marketing, particularly among Shopify stores seeking sophisticated automation without enterprise complexity.

Klaviyo pricing starts free for up to 250 contacts and scales based on your active profile count, ranging from $20/month to custom enterprise pricing for large catalogs. Unlike general email marketing tools, Klaviyo integrates natively with e-commerce platforms like Shopify, WooCommerce, BigCommerce, and Magento, automatically syncing purchase history, browsing behavior, and product data. This enables powerful segmentation and personalization, including predictive analytics for customer lifetime value and churn risk.

In this pricing guide, we break down Klaviyo's contact-based pricing tiers, explain how the separate Email and Email+SMS plans work, detail the true cost of SMS marketing including per-message fees and carrier surcharges, and reveal the hidden costs around premium features, integrations, and dedicated support that can significantly impact your total marketing spend.

How Klaviyo Pricing Compares

Compare Klaviyo pricing against top alternatives in Marketing Automation.

Mailchimp $0-350+/mo Compare → ActiveCampaign $29-149/mo Compare → Kit (formerly ConvertKit) $0-$79+/month Compare →

Compare Klaviyo vs Alternatives

Before committing to Klaviyo, compare pricing with these 3 alternatives in the same category.

VSMailchimp
Free

Smaller e-commerce brands wanting simpler, cheaper option

Full comparison
VSActiveCampaign
From $29/mo

E-commerce brands also needing CRM and sales automation

Full comparison
VSKit (formerly ConvertKit)
Free

Creator brands with simpler e-commerce needs

Full comparison

All Klaviyo alternatives & migration guides

What Companies Actually Pay for Klaviyo

The median Klaviyo buyer pays $1,188/year based on 88 community cost mentions.

What companies actually pay $1,188/yr Median across 88 community cost mentions Precise
Review scores
TrustRadius 7.8out of 10 (289)
Trustpilot 2.1out of 5 (25)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Pricing changes and automatic tier upgrades without warningForced to pay for inactive and suppressed profiles under new billing modelPoor customer support response times and quality despite high pricingComplex and confusing pricing structure
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 88 distinct user reports. Indicative only — not contract-grade data.

Klaviyo Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Small Shopify Store (2,500 Contacts) $60 per month

$60/month ($720/year) - Email plan at 2,500 contact tier with 25,000 monthly sends included

A growing Shopify store with 2,500 contacts using Klaviyo Email for welcome flows, abandoned cart recovery, and weekly newsletters

Mid-Size E-commerce Brand (25,000 Contacts) Email plan at the 25,000-profile tier (exact price in Klaviyo's plan builder) plus per-message SMS charges

An established e-commerce brand with 25,000 active profiles using email plus SMS for post-purchase flows and SMS campaigns

Small E-commerce Store (1,000 contacts, 5,000 emails/month) $20 per month

From $20/month ($240/year) on the Email plan at 500 active profiles, plus per-message SMS charges

A startup e-commerce brand using basic email flows (welcome series, abandoned cart, post-purchase) with occasional campaigns. Includes free SMS credits but minimal SMS usage.

Growing DTC Brand (25,000 contacts, 100,000 emails/month) $20 per month

The Email plan is listed at $20/month, but the platform cost at 25,000 contacts and 100,000 emails/month depends on the contact tier and SMS credits used. Agency management is a separate recurring cost on top of the platform fee.

Mid-sized direct-to-consumer brand running automated flows and 2-4 campaigns per week. Moderate SMS usage requiring additional credits beyond free tier. May need agency assistance for advanced segmentation.

Post-February 2026 Billing Change Impact Monthly cost rises substantially once billing covers all 50,000 contacts rather than only the active ones; some users report multiple-fold increases.

Existing customer with 50,000 total contacts but only 15,000 active subscribers, previously benefiting from suppression to stay in lower tier. After billing model change, now charged for all 50,000 contacts instead of just active ones.

How Klaviyo Pricing Compares

Software Starting Price Top Price
Klaviyo Custom Custom
Act-On $900/month $900/month
ActiveCampaign $15/month $145/month
Birch $49/month $99/month
Blaze AI $79/month $999/month
Brevo Free $2499/month

Detailed pricing comparisons:

Browse all Marketing Automation pricing →

5 Klaviyo Hidden Costs Beyond the List Price

Beyond the listed price, Klaviyo has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Automatic Tier Upgrades $39-$200/month increase per tier jump
    high 3 sources
    Reddit “Going from $39/month to over $200/month overnight due to a change in business model is unacceptable. We send maybe two campaigns a month, yet under the new model you get charged simply for having profiles”
    Trustpilot “Klaviyo keeps changing its pricing policies. What used to be a flexible usage-based plan has become a forced subscriber-based model, where you're pushed to pay for inactive profiles”
    Reddit “new 2025 pricing is based upon active profiles. What did change is auto increases in price if you exceed your tier”
  • Inactive Profile Billing 50-200% increase in monthly costs
    critical 3 sources
    Reddit “Klaviyo's $2,300/mo for 206k actives vs omnisend's custom pricing (public pricing shows ~$720/mo for 100k on Pro plan). your 206k would likely land around $1,500ish”
    Trustpilot “pricing tiers are a ripoff - even when you delete inactive emails to fit in the lower tier criteria they jack up prices”
    Reddit “I would like to award more due to the fact of a couple advisors were brilliant and helped me set up a sign up form”
  • Agency Implementation and Management Fees $2,000-$12,000 one-time setup, $1,200-$1,500/month ongoing
    medium 2 sources
    Reddit “I charge $2000 for 10 flows (just one time). Then a monthly retainer $1200-$1500 for 12 monthly campaigns and whole klaviyo setup (includes campaign calendar, A/B Testing, Design, Copy, Reporting)”
    Reddit “We do complimentary audits since we need to assess what is needed before we provide a quote. But for ballpark figures, we charge anywhere from about $6,000 - $12,000 a month for 12 email campaigns, sms campaigns as needed”
  • SMS Credit Costs Beyond Free Tier 5-30% of monthly platform costs
    medium 2 sources
    Reddit “If I am understanding correctly too, I think klaviyo gives you like 150 credits for SMS with the free plan? Not sure if it's a monthly thing or one time. The pricing plan on the website was kinda odd lol”
    Reddit “I'm on the Pro plan (around 45k subscribers), and it includes free SMS credits equal to monthly plan cost. For high-volume events I will consider either having a separate SMS subscription or buying one-time credits”
  • Migration and Data Export Costs $1,000-$5,000 one-time migration cost
    low 2 sources
    Reddit “omnisend's literally running a 'escape klaviyo' campaign rn with: free migration package (worth $1k) to move your segments/flows/templates”
    Reddit “migration from klaviyo to daton helped in cutting down the $1k/month expense saving $12k”
Tip

Ask your Klaviyo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Reddit User discussions Trustpilot Consumer reviews TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 21 source citations total.

Klaviyo Contract Terms

Klaviyo contracts auto-renew. Changes require Can be cancelled anytime based on monthly billing. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Can be cancelled anytime based on monthly billing
Minimum Commitment Month-to-month with no long-term contract required
Mid-Term Downgrade Allowed
Payment Terms Monthly billing in advance, automatic charges when exceeding tier limits
Price Escalation No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers.
Note

Downgrading requires reducing contact count to fit lower tier limits. Under the new 2025 billing model, you must delete or export profiles, as suppression no longer reduces billable contact count.

Based on 3 verified sources

How to Negotiate Klaviyo Pricing

Klaviyo contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Aggressive List Hygiene Before Tier Jumps high success

Before your contact count crosses into the next pricing tier, perform thorough list cleaning to remove truly inactive profiles (not engaged in 90+ days). While the 2025 billing change reduced effectiveness, deleting (not suppressing) profiles can still prevent tier upgrades.

Reddit discussion: 'List hygiene is what you need to do. We eliminated over 100k historical profiles to save on this'
Request Appreciation Discount During Transitions medium success

When Klaviyo implements billing changes or model updates, they sometimes offer temporary 'appreciation discounts' to ease the transition. Ask your account manager about available discounts when facing a price increase due to policy changes.

Reddit discussion of 25% appreciation discount during 2025 billing transition
Leverage Competitor Pricing medium success

Research alternatives like Omnisend ($16-$720/month), Brevo ($8/month starting), or ActiveCampaign ($15/month starting) and present these options to Klaviyo sales team. Competitors often offer 20-60% lower pricing for similar contact counts, giving you negotiation leverage.

Multiple Reddit threads comparing Klaviyo pricing to Omnisend, Brevo, and other alternatives
Challenge Billing Model Changes medium success

If hit with sudden pricing changes due to billing model updates, escalate to account management and request grandfathering into previous pricing. Multiple users report success getting temporary relief or extended transition periods.

Trustpilot reviews mentioning resolution of billing disputes through escalation
Negotiate Annual Contracts for Discounts low success

While Klaviyo operates on month-to-month billing, larger accounts may be able to negotiate annual commitments in exchange for discounted rates. This locks in current pricing and protects against mid-year increases.

General SaaS pricing practices and Reddit discussions of enterprise pricing
High success Medium Low / difficult

Full negotiation guide →

Klaviyo Pricing FAQ

01 Is Klaviyo free?

Yes. Klaviyo's free plan covers up to 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer usage each month, built-in reporting, segmentation and automations. Email support is included for the first 60 days only.

02 How does Klaviyo pricing work?

Klaviyo prices its Email plan by active profile count: you pay a base monthly fee set by the number of active profiles. SMS, MMS and WhatsApp are billed per message on top. Check Klaviyo's billing documentation for which profiles count as active.

03 How much does Klaviyo cost for 10,000 contacts?

Klaviyo's Email plan price rises with your active profile count; use the plan builder on Klaviyo's pricing page for the exact price at 10,000 profiles. SMS and other mobile messages are billed per send on top of the Email plan, and Enterprise pricing is quote-based.

04 How much does Klaviyo cost for 50,000 contacts?

At 50,000 active profiles the Email plan costs considerably more than the 500-profile entry price; Klaviyo's plan builder shows the exact figure. Mobile messages are billed per send on top, and larger accounts can talk to sales about Enterprise.

05 How does Klaviyo SMS pricing work?

SMS is billed per message rather than bundled into a plan. In the United States, toll-free SMS is listed from $0.01 plus carrier fees per send. The free plan includes $5 of mobile messages each month, and rates vary by country and message type.

06 Does Klaviyo charge for unsubscribed contacts?

Yes, Klaviyo counts both active and suppressed (unsubscribed) profiles toward your contact limit and billing. To reduce costs, you should periodically clean your list by deleting bounced emails and long-inactive subscribers who haven't engaged in 12+ months.

07 What discounts does Klaviyo offer?

Klaviyo offers annual billing discounts (10-15%), nonprofit discounts through their partner program, and volume discounts for large senders. There's no public startup program, but high-volume prospects (50K+ contacts) can negotiate custom pricing through sales.

08 How does Klaviyo compare to competitors on price?

Klaviyo is premium-priced compared to Mailchimp and Brevo, but competitively priced against e-commerce focused alternatives like Drip and Omnisend. For Shopify stores specifically, Klaviyo's deep integration and automation capabilities typically justify the higher cost through better conversion rates.

09 What's included in Klaviyo's enterprise plan?

Klaviyo Enterprise (custom pricing, typically 100K+ contacts) includes a dedicated customer success manager, migration support, priority support with faster response times, quarterly business reviews, custom sending infrastructure, SSO, and advanced security features. Contact sales for pricing.

10 Can I negotiate Klaviyo pricing?

Yes, Klaviyo pricing is negotiable for accounts with 50,000+ contacts or annual commitments over $10,000. Volume discounts of 10-20% are common for larger accounts. Best leverage comes from multi-year commitments or competitive quotes from alternatives like Drip or Omnisend.

11 What happens when I exceed my contact tier limit?

Klaviyo automatically upgrades your account to the next pricing tier and increases your billing when you exceed your contact limit. This happens even if many of those contacts are suppressed or inactive. Users report sudden cost jumps from $39 to over $200/month when crossing tier thresholds. The only way to avoid tier upgrades is to permanently delete contacts from your account, as suppression no longer prevents billing under the 2026 pricing model.

12 Can I reduce costs by suppressing inactive email addresses?

No. As of the February 2026 billing update, suppressed profiles still count toward your total contact count and pricing tier. Previously, businesses could suppress inactive contacts to stay in lower pricing tiers, but Klaviyo changed to a subscriber-based model where all profiles in your account are billable. The only way to reduce your contact count is to permanently delete profiles, which means losing that historical data.

13 What are the free plan limits?

Klaviyo's free plan includes up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, web forms, automations, built-in reporting and email support for the first 60 days. You'll need to upgrade when you exceed 250 active profiles or 500 sends a month, or to remove Klaviyo branding.

14 Are there cheaper alternatives to Klaviyo?

Yes, several alternatives can cost less than Klaviyo depending on list size, send volume and how much SMS you send. Klaviyo starts with a free plan, the paid Email plan from $20/month at 500 active profiles, per-message mobile pricing, and quote-based Enterprise.

15 What SMS features are included in the free plan?

The free plan includes $5 of mobile messages each month, which you can use to test SMS. Beyond that, SMS, MMS and WhatsApp are billed per send; US toll-free SMS is listed from $0.01 plus carrier fees.

Is this pricing incorrect? — we'll verify and update it.