Klaviyo vs Outgrow
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while Outgrow ranges from $0–$720/month. Klaviyo is typically 44% more affordable, though your actual cost depends on tier and team size.
VS
Klaviyo and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | Outgrow |
|---|---|---|
| Free | Free /month | Free /per month |
| $20 /month | $22 /per month | |
| Email + SMS | $35 /month | $45 /per month |
| Enterprise | Custom | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0
Contract Terms
| Term | Klaviyo | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Can be cancelled anytime based on monthly billing | No notification provided |
| Minimum commitment | Month-to-month with no long-term contract required | Not specified in sources |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |
| Can downgrade | Yes | — |