Klaviyo vs WhatConverts
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while WhatConverts ranges from $30–$1250/month. Klaviyo is typically 55% more affordable, though your actual cost depends on tier and team size.
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Klaviyo and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | WhatConverts |
|---|---|---|
| Free | Free /month | $30 /month |
| $20 /month | $60 /month | |
| Email + SMS | $35 /month | $100 /month |
| Enterprise | Custom | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)