Klaviyo vs WhatConverts
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while WhatConverts ranges from $30–$160/month. Klaviyo is typically 53% more affordable, though your actual cost depends on tier and team size.
Klaviyo
Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce
verified 11w ago
$720
$1.2K
WhatConverts
WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and fo
verified 7w ago
$720
$1.2K
Annual license estimate
Klaviyo
costs
$300
less than
WhatConverts
· 25 seats where applicable
Cheapest
$420
Spread
42%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Email + SMS
$420/yr
year 1 license · flat plan price
Plus
$720/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=88
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
2mo ago
Confidence
High confidence
Sources
14 sourced facts
11 hidden-cost · 1 contract · 2 review platforms
Last verified
1mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit WhatConverts pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Klaviyo and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | WhatConverts |
|---|---|---|
| Free | Free /month | $30 /month |
| $20 /month | $60 /month | |
| Email + SMS | $35 /month | $100 /month |
| Enterprise | Custom | $160 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)
Contract Terms
| Term | Klaviyo | WhatConverts |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Can be cancelled anytime based on monthly billing | — |
| Minimum commitment | Month-to-month with no long-term contract required | — |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | — |
| Can downgrade | Yes | — |