Klaviyo vs Brevo
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while Brevo ranges from $9–$499/month. Brevo is typically 60% more affordable, though your actual cost depends on tier and team size.
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Klaviyo and Brevo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | Brevo |
|---|---|---|
| Free | Free /month | $9 / |
| $20 /month | $29 / | |
| Email + SMS | $35 /month | $69 / |
| Enterprise | Custom | $18 / |
| Standard (20,000 emails) | — | $65 / |
| Standard (100,000 emails) | — | $129 / |
| Professional | — | $499 / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Brevo
5 scenarios$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Contract Terms
| Term | Klaviyo | Brevo |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Can be cancelled anytime based on monthly billing | — |
| Minimum commitment | Month-to-month with no long-term contract required | — |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | — |
| Can downgrade | Yes | Yes |