Klaviyo vs Birch
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while Birch ranges from $49–$1799/month. Klaviyo is typically 91% more affordable, though your actual cost depends on tier and team size.
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Klaviyo and Birch both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | Birch |
|---|---|---|
| Free | Free /month | $49 / |
| $20 /month | $99 / | |
| Email + SMS | $35 /month | $249 / |
| Enterprise | Custom | $499 / |
| Pro ($150K spend) | — | $799 / |
| Pro ($300K spend) | — | $1.3K / |
| Pro ($500K spend) | — | $1.8K / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Contract Terms
| Term | Klaviyo | Birch |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Can be cancelled anytime based on monthly billing | Immediate cancellation allowed but no refunds on annual plans |
| Minimum commitment | Month-to-month with no long-term contract required | Month-to-month for monthly plans, 1 year for annual plans |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | — |
| Can downgrade | Yes | — |