Pardot vs Klaviyo Pricing (2026)
Independent Software Pricing Intelligence
Our Methodology About
Browse Pricing Data

Pardot vs Klaviyo

Marketing Automation pricing comparison · 2026

Pardot pricing ranges from $1250–$15000/month, while Klaviyo ranges from $0–$150/month. Klaviyo is typically 98% more affordable, though your actual cost depends on tier and team size.

Marketing Automation

Pardot

$1250–$15000
/month
4 plans
Full pricing breakdown →
VS
Marketing Automation

Klaviyo

$0–$150
/month
4 plans · Free tier
Full pricing breakdown →

Pardot and Klaviyo both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Pardot Klaviyo
Growth $1.3K /month (up to 10k contacts) Free /month
Plus $2.8K /month (up to 10k contacts) $20 /month
Advanced $4K /month (up to 10k contacts) $35 /month
Premium $15K /month (up to 75k contacts) Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Pardot

4 scenarios
$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
See all 4 scenarios →

Klaviyo

5 scenarios
$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
See all 5 scenarios →

Market Intelligence

Pardot

Median annual cost
$6,000
Based on
27 deals

Klaviyo

Median annual cost
$1,188
Based on
88 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Pardot 5 hidden costs

high
Additional Contact Database Costs $45-$100/1,000 additional contacts/month
medium
Feature Tier Limitations $1,500-$2,750/month upgrade cost
high
Implementation and Training Costs 15-25% of annual license costs
low
Storage Limit Overages 5-10% of base costs
medium
Salesforce CRM Integration Requirements $75-$150/user/month for Salesforce CRM licenses
See all Pardot hidden costs →

Klaviyo 5 hidden costs

high
Automatic Tier Upgrades $39-$200/month increase per tier jump
critical
Inactive Profile Billing 50-200% increase in monthly costs
medium
Agency Implementation and Management Fees $2,000-$12,000 one-time setup, $1,200-$1,500/month ongoing
medium
SMS Credit Costs Beyond Free Tier 5-30% of monthly platform costs
low
Migration and Data Export Costs $1,000-$5,000 one-time migration cost
See all Klaviyo hidden costs →

Contract Terms

Term Pardot Klaviyo
Auto-renewal Yes Yes
Cancellation 30 days before renewal Can be cancelled anytime based on monthly billing
Minimum commitment 1 year Month-to-month with no long-term contract required
Price escalation Standard renewal increases apply; users report difficulty canceling or modifying contracts No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers.
Can downgrade No Yes
See Pardot Plans
Try Klaviyo Free

Related Comparisons