Klaviyo vs Iterable
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
Klaviyo and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | Iterable |
|---|---|---|
| Free | Free /month | Custom |
| $20 /month | Custom | |
| Email + SMS | $35 /month | Custom |
| Enterprise | Custom | — |
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Klaviyo | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Can be cancelled anytime based on monthly billing | — |
| Minimum commitment | Month-to-month with no long-term contract required | — |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | — |
| Can downgrade | Yes | — |