AWeber vs Klaviyo
Email Marketing pricing comparison · 2026 · Updated April 2026
AWeber pricing ranges from $0–$899/month, while Klaviyo ranges from $0–$150/month. AWeber is typically 33% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
AWeber and Klaviyo are both email platforms, but they serve very different customers. AWeber is built for general small business and solopreneur email marketing — newsletters, follow-up sequences, simple automation. Klaviyo is built specifically for B2C ecommerce, with deep integrations for Shopify, WooCommerce, and BigCommerce, and real-time behavioral data driving every feature. AWeber pricing starts at $0 (Free, 500 subscribers), $15/month (Lite), $30/month (Plus), and $899/month (Unlimited). Klaviyo starts at $0 (Free, 250 profiles), $20/month for the Email plan (251–500 active profiles), and $35/month for Email + SMS — with prices scaling steeply with contact count.
For a 10,000-contact list, Klaviyo's Email plan costs approximately $150/month versus AWeber's $100/month for Plus — Klaviyo is 50% more expensive. That premium buys ecommerce-native capabilities: revenue attribution per campaign, predictive lifetime value scoring, dynamic product recommendation blocks, abandoned cart flows, and real-time Shopify data sync. For a Shopify store doing $500K+ in annual revenue, Klaviyo's attributed ROI typically justifies the cost premium. For a B2B service business or content creator, those features are irrelevant.
AWeber's deliverability history since 1998 is a legitimate advantage for general email marketers, and its customer support ratings consistently outpace Klaviyo's. AWeber is also simpler to operate — Klaviyo's power comes with a steeper learning curve and more configuration overhead. The decision comes down almost entirely to whether you're running an ecommerce store or not.
Plan-by-Plan Pricing
| Plan | AWeber | Klaviyo |
|---|---|---|
| Free | Free /month | Free /month |
| Lite | $15 /month | $20 /month |
| Plus | $30 /month | $35 /month |
| Unlimited | $899 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AWeber
6 scenariosKlaviyo
5 scenariosMarket Intelligence
AWeber
- Median annual cost
- $780
- Based on
- 197 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Contract Terms
| Term | AWeber | Klaviyo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Before annual renewal date | Can be cancelled anytime based on monthly billing |
| Minimum commitment | — | Month-to-month with no long-term contract required |
| Price escalation | Price increases implemented in 2025 | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. |
| Can downgrade | — | Yes |
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Our Verdict
Choose Klaviyo if you run a B2C ecommerce store — especially on Shopify, WooCommerce, or BigCommerce. Klaviyo's revenue attribution, predictive analytics, abandoned cart flows, and real-time product data sync are purpose-built for ecommerce retention marketing. The higher price is consistently justified by measurable revenue impact for active stores.
Choose AWeber if you're not in ecommerce. For B2B businesses, content creators, service providers, and non-profits, Klaviyo's ecommerce features are irrelevant overhead. AWeber delivers reliable, simple email marketing at a lower price with better customer support ratings — everything a non-ecommerce business needs without paying for capabilities they'll never use.
Frequently Asked Questions
01 Is AWeber cheaper than Klaviyo?
Yes, at most list sizes. AWeber Plus costs approximately $100/month for 10,000 subscribers while Klaviyo's Email plan for the same count runs approximately $150/month — 50% more expensive. Klaviyo's free plan (250 profiles) is more limited than AWeber's free plan (500 subscribers). The Klaviyo premium is justified only for ecommerce businesses where its revenue attribution tools can demonstrate ROI.
02 Is Klaviyo only for ecommerce?
Technically no, but practically yes. Klaviyo can handle general email marketing, but its pricing, features, and integrations are designed around ecommerce workflows — product catalogs, order data, purchase events, and revenue attribution. Using Klaviyo for a non-ecommerce newsletter means paying for a platform optimized for use cases you don't have.
03 Does Klaviyo integrate with Shopify better than AWeber?
Yes, significantly. Klaviyo's Shopify integration is native and real-time — it syncs order data, browsing behavior, purchase history, and product catalogs directly into Klaviyo profiles. AWeber has a Shopify integration but it's more limited, primarily syncing subscriber data rather than behavioral and transactional ecommerce events. For Shopify stores, Klaviyo is the standard recommendation.
04 Which has better customer support — AWeber or Klaviyo?
AWeber. It consistently receives higher customer support ratings and offers 24/7 phone and live chat on paid plans. Klaviyo's support is email-based with limited chat availability. G2 reviewers rate AWeber's customer support at 4.5 versus Klaviyo's 4.3 — a small but consistent gap that reflects AWeber's support-first culture.
05 Does Klaviyo's SMS add-on cost more?
Yes. Klaviyo's Email + SMS plan starts at $35/month (versus $20/month for email only) plus per-SMS credits. AWeber does not include SMS natively — it integrates with third-party SMS tools but doesn't offer a built-in SMS product. For ecommerce brands that want combined email and SMS flows, Klaviyo's bundled offering is convenient but adds meaningful monthly cost.
06 How does pricing compare at small subscriber counts?
Klaviyo's free plan covers 250 email profiles with up to 500 monthly emails — more restrictive than AWeber's free plan (500 subscribers, 3,000 emails/month). At 500 subscribers, Klaviyo's Email plan runs $20/month versus AWeber's $15/month Lite. AWeber is cheaper at every small-list tier, making it the better default for businesses not specifically running ecommerce campaigns.