Drift vs Klaviyo
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Klaviyo ranges from $0–$150/month. Klaviyo is typically 99% more affordable, though your actual cost depends on tier and team size.
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Drift and Klaviyo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Klaviyo |
|---|---|---|
| Premium | $2.5K /month | Free /month |
| Advanced | Free | $20 /month |
| Enterprise | Free | $35 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals