Klaviyo vs MailerLite
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while MailerLite ranges from $0–$18/month. MailerLite is typically 78% more affordable, though your actual cost depends on tier and team size.
VS
Klaviyo and MailerLite both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | MailerLite |
|---|---|---|
| Free | Free /month | Free /month |
| $20 /month | $10 /month (1,000 subscribers) | |
| Email + SMS | $35 /month | $18 /month (1,000 subscribers) |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals