Klaviyo vs MailerLite
Marketing Automation pricing comparison · 2026
Klaviyo has a free plan, then $20/mo, while MailerLite has a free plan, then $12–$25/mo. MailerLite is typically 8% more affordable, though your actual cost depends on tier and team size.
Klaviyo
Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce
verified 10d ago
$534
$1.2K
MailerLite
MailerLite is a budget-friendly email marketing platform designed for creators, small busi
verified 1d ago
$534
$1.2K
Recorded annual contract medians
MailerLite
median is
$654
less than
Klaviyo
· different customer contracts; not a quote
Cheapest
$534
Spread
55%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Email
$240/yr
year 1 license · flat plan price
Power
$300/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=88
↓ Lowest median
Median annual
$534/yr
Vendr · n=72
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
1w ago
Confidence
High confidence
Sources
16 sourced facts
11 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
1d ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Klaviyo
MailerLite
Auto-renewal
Yes
Yes
Cancellation
✓
Can be cancelled anytime based on monthly billing
—
Commitment
✓
Month-to-month with no long-term contract required
—
Price escalation
No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers.
Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change
Can downgrade
✓
Yes
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit MailerLite pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Klaviyo and MailerLite both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | MailerLite |
|---|---|---|
| Free | Free /month | Free /month |
| $20 /month | $12 /month | |
| Enterprise | Custom | $25 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
Email plan at the 25,000-profile tier (exact price in Klaviyo's plan builder) plus per-message SMS charges
Mid-Size E-commerce Brand (25,000 Contacts)
From $20/month ($240/year) on the Email plan at 500 active profiles, plus per-message SMS charges
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
MailerLite
4 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
$0/month
Solo Creator — Free Plan
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals
Contract Terms
| Term | Klaviyo | MailerLite |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Can be cancelled anytime based on monthly billing | — |
| Minimum commitment | Month-to-month with no long-term contract required | — |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change |
| Can downgrade | Yes | — |