Quick Answer
Last verified:
High confidence

Klaviyo costs Free to Free per month as of November 2026, with 2 plans available including a free tier. Plan: Free (free). Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Klaviyo offers 2 pricing tiers: Free, Enterprise. The Enterprise plan is high-volume senders (100k+ contacts) with complex needs.

Last verified: | Sources: 5 pricing pages and reviews
Freemium plan type

Yes, Klaviyo offers a freemium plan as of November 2026. The free tier includes 8 features with limits on active profiles and email sends. Pricing verified from 5 sources by CostBench.

Freemium

Klaviyo offers a freemium model with limited features; upgrade to unlock more.

What's Included in the Free Plan

  • Up to 250 active profiles
  • 500 email sends per month
  • $5 of mobile messages per month
  • $5 of Composer usage per month
  • Email support (first 60 days)
  • Automations, segmentation and built-in reporting
  • Web forms
  • Revenue attribution for campaigns
Start Free at Klaviyo

Free Plan Limits

Limit Free Plan Paid Plans
Active profiles 250
Email sends 500/month
Mobile messages $5/month

You'll Need to Upgrade When...

  • You exceed the user limit
  • You need features like advanced automation
  • You require premium support or SLA guarantees
  • You need to remove branding or watermarks
  • You need advanced integrations or API access

Hidden Restrictions on Free Plan

  • ! Klaviyo branding may appear on your content or communications
  • ! Support is limited to community forums or email with longer response times
  • ! Export options may be restricted or include watermarks
  • ! API access is typically limited or not available
  • ! Advanced reporting and analytics require paid plans

Free vs Paid: Which Do You Need?

Free Plan is Enough If...

  • You're an individual or very small team
  • You need only basic features
  • You don't mind usage limits
  • Branding on output is acceptable
  • Community support is sufficient

Frequently Asked Questions

01 Is Klaviyo free?

Yes, Klaviyo offers a freemium plan with 8 core features included. However, there are limits on active profiles, email sends that may require upgrading.

02 What's included in Klaviyo's free plan?

Klaviyo's free plan includes: Up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, $5 of Composer usage per month, Email support (first 60 days), and 3 more features. Key limits include Active profiles: 250, Email sends: 500/month, Mobile messages: $5/month.

03 What's NOT included in Klaviyo's free plan?

The free plan excludes: advanced features, premium support, and higher limits. You'll also have Klaviyo branding and limited support options.

04 When should I upgrade from Klaviyo's free plan?

Consider upgrading when: you hit user or storage limits, need features like advanced automation, require premium support, or want to remove branding. The cheapest paid plan starts at $0/month.

05 Is Klaviyo's free plan really free forever?

Yes, Klaviyo's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.

Try Klaviyo Free
Pricing Alerts

Track Klaviyo pricing

Get an email when Klaviyo's pricing changes — plus the weekly SaaS Price Watch: verified price changes and deals across 3,000+ products. One-click unsubscribe.